The Nationwide Building Society's Interior Fosters Connectivity
Ellen Smith — March 27, 2018 — Art & Design
References: dalziel-pow & psfk
The Nationwide Building Society is trying to alter the public's perception of banks by re-designing its facility to appear more homey, comfortable and approachable.
The new community-focused space features an open concept design that's equipped with several mini offices in the shape of little houses. Each office serves as a more private meeting room, but lacks the usual dreariness and intimidation that these rooms can sometimes elicit. The design team behind this makeover, Dalziel & Pow, claim that the inspiration behind the new bank is "humanity, openness and connectivity" -- three values that banks are typically associated with.
This Nationwide Building Society's bank branch also includes free WiFi and comfortable waiting rooms equipped with sofas and chairs.
The new community-focused space features an open concept design that's equipped with several mini offices in the shape of little houses. Each office serves as a more private meeting room, but lacks the usual dreariness and intimidation that these rooms can sometimes elicit. The design team behind this makeover, Dalziel & Pow, claim that the inspiration behind the new bank is "humanity, openness and connectivity" -- three values that banks are typically associated with.
This Nationwide Building Society's bank branch also includes free WiFi and comfortable waiting rooms equipped with sofas and chairs.
Trend Themes
1. Community-focused Banking - Opportunity for banks to re-design their facilities to create a more warm and approachable environment for customers.
2. Open Concept Design - Opportunity for businesses in various industries to adopt open concept designs in their spaces to foster connectivity and collaboration.
3. Humanity, Openness, and Connectivity - Opportunity for businesses to embrace these values in their brand identity and customer experience to build stronger connections with their audience.
Industry Implications
1. Banking - Opportunity for banks to re-imagine their interior design and customer experience to create a more inviting and comfortable space.
2. Interior Design - Opportunity for interior design firms to cater to businesses in various industries by creating open concept spaces that enhance connectivity and collaboration.
3. Customer Experience - Opportunity for businesses across industries to prioritize humanity, openness, and connectivity in their customer experience to differentiate themselves and build loyalty.
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