Noodles & Company is Celebrating National Zucchini Day
Katherine Pendrill — August 2, 2019 — Lifestyle
References: qsrmagazine
In honor of National Zucchini Day on August 8th, Noodles & Company will rebrand as 'Zoodles & Company.' While the noodle chain has been serving up the healthy zucchini noodles since 2018, the new campaign celebrates just how popular the veggie option has become.
As Vice President of Marketing for Noodles and Company Jonathan Tress explains, "Plant-based options in our newly-expanded Zoodles & Other Noodles category have become an integral part of Zoodles & Company." To celebrate the beloved green noodles, the brand is not only changing its name, but its also giving its guests the option to swap out their classic noodles for zucchini noodles in any dish for no extra charge on August 8th.
Image Credit: Noodles & Company.
As Vice President of Marketing for Noodles and Company Jonathan Tress explains, "Plant-based options in our newly-expanded Zoodles & Other Noodles category have become an integral part of Zoodles & Company." To celebrate the beloved green noodles, the brand is not only changing its name, but its also giving its guests the option to swap out their classic noodles for zucchini noodles in any dish for no extra charge on August 8th.
Image Credit: Noodles & Company.
Trend Themes
1. Plant-based Rebranding - Brands are rebranding with a focus on plant-based options, capitalizing on the growing demand for healthier and sustainable food choices.
2. Vegetable-based Name Changes - Companies are changing their names to incorporate vegetables, highlighting the popularity of vegetable-based options and appealing to health-conscious consumers.
3. Special Promotions for Healthy Alternatives - Brands are offering special promotions and incentives to encourage customers to try healthier alternatives, creating opportunities for increased sales and brand loyalty.
Industry Implications
1. Restaurant Industry - Restaurants are embracing plant-based rebranding and offering vegetable-based options to cater to the changing preferences and demands of health-conscious consumers.
2. Food and Beverage Industry - The food and beverage industry is witnessing a surge in plant-based rebranding campaigns as companies respond to the growing demand for healthier and more sustainable food choices.
3. Marketing and Advertising Industry - With companies changing their names and launching special promotions for healthier alternatives, the marketing and advertising industry has an opportunity to support these initiatives and create engaging campaigns that resonate with health-conscious consumers.
1.6
Score
Popularity
Activity
Freshness
