This Promotional Campaign Celebrates 'National Sandwich Day'
Katherine Pendrill — November 2, 2015 — Lifestyle
References: restaurantnews & brandeating
'Subway' is celebrating 'National Sandwich Day' with a special new promotion. November 3rd marks National Sandwich Day and Subway is celebrating the annual event with a special deal.
The 'Buy One, Give One' promotion will be held on November 3rd at participating Subway locations. The promotional deal is available for anyone who purchases a six-inch or footlong sub and a 30 ounce drink. Under the terms of the deal, the customer will receive another sub of equal or lesser value to give to someone else. The sandwich can be shared with a friend, a stranger or even yourself. The deal is intended to promote National Sandwich Day and show appreciation for Subway customers.
While subway regularly doles out coupons for its six-inch subs, the inclusion of the footlong makes the new promotion a special event.
The 'Buy One, Give One' promotion will be held on November 3rd at participating Subway locations. The promotional deal is available for anyone who purchases a six-inch or footlong sub and a 30 ounce drink. Under the terms of the deal, the customer will receive another sub of equal or lesser value to give to someone else. The sandwich can be shared with a friend, a stranger or even yourself. The deal is intended to promote National Sandwich Day and show appreciation for Subway customers.
While subway regularly doles out coupons for its six-inch subs, the inclusion of the footlong makes the new promotion a special event.
Trend Themes
1. Buy One, Give One - Opportunity for restaurants and food establishments to create promotions that encourage customers to share their purchases with others.
2. Promotional Campaigns - Opportunity for brands to leverage specific events or holidays to create special promotions and engage with customers.
3. Customer Appreciation - Opportunity for businesses to show gratitude to their customers through special deals and promotions.
Industry Implications
1. Restaurant - Restaurants can adopt the 'Buy One, Give One' promotion strategy to encourage customers to share their meals and increase customer satisfaction.
2. Food and Beverage - The food and beverage industry can create innovative promotional campaigns around holidays and events to attract customers and increase sales.
3. Fast Food - Fast food chains can implement customer appreciation promotions like Subway's 'National Sandwich Day' promotion to strengthen customer loyalty.
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