The National Geographic Barbie Inspires Expression & Discovery
Laura McQuarrie — October 23, 2019 — Life-Stages
References: barbie.mattel & designtaxi
There's now a National Geographic Barbie that comes with her own DSLR camera, a lion cub, a magazine cover featuring a lion, a comfortable and professional outfit fit for exploring nature and an adventurous spirit that inspires kids to be equally as curious. The Barbie Photojournalist Doll created in collaboration with National Geographic is one in a series of dolls, which also includes the Barbie Polar Marine Biologist, Wildlife Conservationist, Astrophysicist and the Barbie Entomologist Playset.
Over the years, Barbie has taken on tons of different careers and this new role inspires kids to keep dreaming big so that they will perhaps one day step into the role of a scientist, explorer and educator themselves.
Over the years, Barbie has taken on tons of different careers and this new role inspires kids to keep dreaming big so that they will perhaps one day step into the role of a scientist, explorer and educator themselves.
Trend Themes
1. STEM Career Barbies - The rise of career dolls like the National Geographic Barbie encourages children, especially girls, to pursue STEM fields from an early age.
2. Role Model Dolls - Dolls like the National Geographic Barbie provide children with tangible role models in various careers, sparking their imagination and career aspirations.
3. Educational Playsets - Collaborations between toy manufacturers and educational institutions, like the National Geographic Barbie, create interactive playsets that teach children about different professions and fields of study.
Industry Implications
1. Toy Manufacturing - Toy manufacturers have an opportunity to create more diverse and educational dolls that inspire children to explore various careers and fields.
2. Education - The collaboration between National Geographic and Barbie demonstrates the potential for educational institutions to partner with toy companies to promote learning through play.
3. STEM Fields - The National Geographic Barbie and similar dolls can help address the gender gap in STEM fields by encouraging girls to embrace careers in science, technology, engineering, and mathematics.
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