Wendy's National Freezer Expedition Highlights America's Freezers
Katherine Pendrill — November 2, 2016 — Marketing
References: prnewswire & chewboom
Wendy's recently launched a social media campaign called the National Freezer Expedition, which involves asking fans to dig through the depths of their freezer to unearth the oldest item they can find. While the idea of digging through an ice-covered box for old food may sound unappealing, Wendy's is offering a special reward for those who uncover the most unusual items.
The National Freezer Expedition is an online contest running from the 31st of October until November 20th. To enter, fans are asked to dig through their freezer and snap a photo of the oldest thing they can find. They must then post a photo of the forgotten freezer item to Instagram or Twitter with the hashtags #FreezerDig and #Sweepstakes. Each day of the contest, Wendy's will reward one lucky contestant with a year's worth of "fresh, made-to-order Wendy's hamburgers topped with fresh produce on a warm toasted bun"
The contest ultimately highlights just how unpleasant frozen food can be and how Wendy's commitment to using fresh beef sets the chain apart from competitors.
The National Freezer Expedition is an online contest running from the 31st of October until November 20th. To enter, fans are asked to dig through their freezer and snap a photo of the oldest thing they can find. They must then post a photo of the forgotten freezer item to Instagram or Twitter with the hashtags #FreezerDig and #Sweepstakes. Each day of the contest, Wendy's will reward one lucky contestant with a year's worth of "fresh, made-to-order Wendy's hamburgers topped with fresh produce on a warm toasted bun"
The contest ultimately highlights just how unpleasant frozen food can be and how Wendy's commitment to using fresh beef sets the chain apart from competitors.
Trend Themes
1. Personalized Food Promotions - Offering personalized promotions based on customers' individual preferences and habits, enticing them to interact and engage with the brand.
2. Social Media Contests - Creating engaging social media contests that encourage user-generated content and increase brand visibility and customer participation.
3. Food Transparency - Emphasizing the use of fresh, quality ingredients and highlighting the importance of food transparency in the fast food industry.
Industry Implications
1. Fast Food - Innovating in the fast food industry by offering unique promotions and emphasizing the use of fresh ingredients.
2. Social Media Marketing - Providing opportunities for businesses to leverage social media platforms and engage with their audience through contests and promotions.
3. Food Retail - Creating awareness about the importance of food transparency and advocating the use of fresh ingredients in the frozen food sector.
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