The Nao Robots' 'Single Ladies' Performance is Impressive and Hilarious
Vittoria Natarelli — June 19, 2010 — Pop Culture
References: engadget
They may not gyrate as much as Beyonce but watching the Nao Robots 'Single Ladies' vid is still entertaining and just as impressive.
This video is another technological step towards awesome. Imagine if backup dancers were robots--the performances would be just as flawless as these little guys dancing to the wildly popular song. The Nao Robots 'Single Ladies' video combines pop culture cool with technological humor.
Implications - As society continues through the digital age and spends more time Online, the importance of effective viral marketing ratchets up. One of the best ways for a corporation or brand to establish a viral plan is by creating an advertisement that captures a part of the cultural zeitgeist. Corporations that can do so will impress consumers as a company that has their finger on the social media pulse.
This video is another technological step towards awesome. Imagine if backup dancers were robots--the performances would be just as flawless as these little guys dancing to the wildly popular song. The Nao Robots 'Single Ladies' video combines pop culture cool with technological humor.
Implications - As society continues through the digital age and spends more time Online, the importance of effective viral marketing ratchets up. One of the best ways for a corporation or brand to establish a viral plan is by creating an advertisement that captures a part of the cultural zeitgeist. Corporations that can do so will impress consumers as a company that has their finger on the social media pulse.
Trend Themes
1. Robot Backup Dancers - Opportunity for companies to incorporate robot backup dancers to enhance live performances and create engaging viral content.
2. Flawless Performances - Increasing demand for flawless performances in the entertainment industry provides an opportunity for robotic technology to enhance and elevate live shows.
3. Viral Marketing - Corporations can capitalize on viral marketing by creating advertisements that tap into the cultural zeitgeist and capture the attention of social media users.
Industry Implications
1. Entertainment - The entertainment industry can benefit from incorporating robot backup dancers and utilizing robotic technology to enhance live performances.
2. Advertising - Opportunity for advertisers to leverage viral marketing strategies by creating advertisements that align with popular cultural references and capture consumers' attention.
3. Robotics - Advancements in robotics can drive innovation in the entertainment and advertising industries, creating new opportunities for companies to incorporate robotic technology.
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