This Nando's Commercial Uses Shock to Sell
Shelby Lee Walsh — February 1, 2011 — Marketing
References: nandoscanada & copyranter.blogspot
If this Nando’s commercial doesn’t make you cringe, I don’t know what will. Using shock, this television spot shows how “crazy good” Nando’s flamed grilled chicken really is. With both an old woman and a hungry man licking sauce off the window, it’s a hard to believe that these two are that desperate for some good cooking, but it seems so.
Check out the latest (and slightly unsettling) Nando’s commercial to see this shock tactic play out for yourself.
Check out the latest (and slightly unsettling) Nando’s commercial to see this shock tactic play out for yourself.
Trend Themes
1. Shock Marketing - Brands are using shock tactics in their advertising campaigns to generate attention and create a memorable impact on consumers.
2. Unconventional Advertising - Companies are exploring unconventional methods of advertising, such as using bizarre scenarios or unexpected visuals, to capture the audience's attention and stand out from the competition.
3. Memorable Branding - Creating memorable branding experiences that leave a lasting impression on consumers is becoming a crucial marketing strategy for businesses.
Industry Implications
1. Food and Beverage - Food and beverage industry can explore shock marketing tactics to highlight the unique features of their products and attract customers seeking something different.
2. Marketing and Advertising - Marketing and advertising agencies can embrace unconventional advertising methods to help their clients break through the clutter and create impactful campaigns.
3. Retail - Retailers can use memorable branding experiences to differentiate themselves from competitors and establish a strong emotional connection with customers.
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