Pretty Vulgar's 'Nail Liquor' Packaging Looks Like Alcohol
Laura McQuarrie — June 1, 2017 — Fashion
References: prettyvulgar & hellogiggles
Pretty Vulgar’s newest nail lacquer products are being called as ‘Nail Liquor,’ with branding and packaging that has been designed to remind of miniature bottles of alcohol. Beyond just having bottle-shaped containers, the colors have been named to fit the overall theme, with examples like ‘Frisky Whiskey,’ ‘Pinkies Up’ and ‘Spilled Wine’ being a few standouts.
As far as the nail polish product itself goes, the Nail Liquor boasts a built-in topcoat that provides a long-lasting, glossy shine. The nail polish bottles also sport extra-wide brush applicators, which make it easier to apply a solid coat with fewer swipes of one’s brush.
A number of novelty cosmetic products and makeup applicators are emerging across the beauty industry, satisfying a growing consumer demand for whimsical products that deviate from the norm.
As far as the nail polish product itself goes, the Nail Liquor boasts a built-in topcoat that provides a long-lasting, glossy shine. The nail polish bottles also sport extra-wide brush applicators, which make it easier to apply a solid coat with fewer swipes of one’s brush.
A number of novelty cosmetic products and makeup applicators are emerging across the beauty industry, satisfying a growing consumer demand for whimsical products that deviate from the norm.
Trend Themes
1. Novelty Cosmetic Products - The trend of novelty cosmetic products provides an opportunity for businesses to create unique and playful beauty offerings.
2. Alcohol-inspired Packaging - The trend of alcohol-inspired packaging presents an opportunity for brands to create visually engaging and attention-grabbing designs.
3. Enhanced Cosmetic Applicators - The trend of enhanced cosmetic applicators allows for innovation in creating more efficient and user-friendly makeup tools.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trend of novelty cosmetic products and alcohol-inspired packaging to provide consumers with innovative and appealing options.
2. Packaging - The packaging industry can take advantage of the trend of alcohol-inspired packaging to create unique and standout designs for various products.
3. Cosmetics - The cosmetics industry can explore the trend of enhanced cosmetic applicators to develop improved and user-friendly makeup tools.
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