Nada Bike Revolution Spreads the Love of Fixies
Christopher DeLuca — September 4, 2011 — Art & Design
References: nadabike & igniteshow
Nada Bike Revolution is a remarkable group of fixie bike enthusiasts that is spread out all over America. Nada allows anyone to join the biking revolution with the aim of decreasing car emissions and environmental degradation.
The Nada Bike Revolution has a unique membership card: for $100, interested participants receive their own bare-bones bike frame and can design their own bike from there. This concept allows each of the bikes to be singular creations that do not have an identifiable aesthetic or branding. This is a pretty interesting initiative.
Implications - Youth consumers want to connect to with others and do good in the world. The Nada Bike Revolution allows participants to enact meaningful change within a larger group. Companies should attempt to find ways to connect their customers together byway of socially responsible initiatives.
The Nada Bike Revolution has a unique membership card: for $100, interested participants receive their own bare-bones bike frame and can design their own bike from there. This concept allows each of the bikes to be singular creations that do not have an identifiable aesthetic or branding. This is a pretty interesting initiative.
Implications - Youth consumers want to connect to with others and do good in the world. The Nada Bike Revolution allows participants to enact meaningful change within a larger group. Companies should attempt to find ways to connect their customers together byway of socially responsible initiatives.
Trend Themes
1. Social Impact Bike Clubs - Forming social impact bike clubs that allows participants to band together and make a positive difference in the community can be a disruptive innovation opportunity for various industries.
2. DIY Bike Design - Providing opportunities for customers to design their own bikes, like the Nada Bike Revolution membership card, can be a disruptive innovation opportunity for the bike industry and beyond.
3. Anti-branding Aesthetics - Creating products, like the unique and non-branded bike frames from Nada Bike Revolution, that reject branding and instead value individuality can be a disruptive innovation opportunity for the fashion and lifestyle industries.
Industry Implications
1. Bike Industry - The bike industry can capitalize on the DIY bike design trend by offering a range of customizable options for customers.
2. Fashion Industry - The fashion industry can capitalize on the anti-branding aesthetics trend by creating products that reject branding and instead value individuality.
3. Social Impact Industry - The social impact industry can capitalize on the social impact bike clubs trend by creating more initiatives that allow customers to band together and make a positive difference in the community.
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