Swiss TV Provider Sunrise Launches a New Sports App Called MySports
References: sunrise.ch & digitaltveurope
Sunrise, a Swiss television provider, has launched a new sports app for television programs called MySports. The app will allow users to view sports broadcasts and live games, including German and Swedish hockey leagues, documentaries, and more in a single place. The app costs CHF25 monthly for all features and options or CHF9 for a day pass. MySports is accessible on the following platforms: iOS Mobile, Android, Apple TV, Android TV, and the web. Customers may view statistics and highlights in the app's free edition, which is presently offered in French and German.
“We’ve managed to put together a digital offer that not only focuses on the National League as a whole, including all its facets, but also brings the fan’s favourite club right onto their screen digitally. A unique approach in Swiss sports coverage and beyond,” Matthias Krieb, Head of MySports, said.
Image Credit: Sunrise
“We’ve managed to put together a digital offer that not only focuses on the National League as a whole, including all its facets, but also brings the fan’s favourite club right onto their screen digitally. A unique approach in Swiss sports coverage and beyond,” Matthias Krieb, Head of MySports, said.
Image Credit: Sunrise
Trend Themes
1. Sports Streaming - MySports app launch signals a growing trend of sports streaming apps that aggregate different sports content onto one platform.
2. Multilingual Apps - MySports app's free edition available in French and German highlights the trend towards multilingual apps for a global user base.
3. Personalized Content - MySports app's focus on individualized content allows for more personalized viewing experiences, indicating a trend towards tailored content offerings.
Industry Implications
1. Television - The launch of MySports app by Swiss TV provider Sunrise is set to disrupt the television industry and challenge traditional cable subscription models.
2. Sports - MySports app's focus on individualized content offerings and the rising popularity of sports streaming apps are disrupting the traditional sports industry and creating new opportunities for sports media companies.
3. App Development - The launch of MySports app highlights the growing demand for app development in the sports media industry and presents an opportunity for companies to innovate in this space.
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