The ‘mymuesli' iPhone 4 TV Ad is a Marketing First
Tiana Reid — July 15, 2010 — Pop Culture
References: mymuesli & springwise
The custom-mixed cereal company 'mymeusli' has created the very first TV commercial shot exclusively on the iPhone 4. The 'mymuesli' iPhone 4 ad was created when the founders were so astounded by the high quality of the phone's video, that they used it for their skydiving-based cereal campaign.
Check out the fun and innovative 'mymuesli' iPhone 4 TV commercial above (the video also includes “making of†scenes).
Implications - With the recent proliferation of smartphones, many of the world's most famous viral videos were captured on cellphones. One way a corporation or brand can show they are on the forefront of contemporary pop culture is by creating advertising that is clearly influenced by the Internet and smartphone culture.
Check out the fun and innovative 'mymuesli' iPhone 4 TV commercial above (the video also includes “making of†scenes).
Implications - With the recent proliferation of smartphones, many of the world's most famous viral videos were captured on cellphones. One way a corporation or brand can show they are on the forefront of contemporary pop culture is by creating advertising that is clearly influenced by the Internet and smartphone culture.
Trend Themes
1. Phone-recorded Commercials - The trend of using smartphones for creating TV commercials presents an opportunity for brands to showcase their pop culture relevance.
2. DIY Advertisements - The rise of user-generated content highlights the potential for brands to engage with consumers through DIY-style advertisements.
3. Mobile Video Marketing - The prominence of smartphones in video marketing provides a chance for brands to create visually stunning content with ease.
Industry Implications
1. Advertising - The advertising industry should explore the potential of using smartphone technology to create unique and innovative commercials.
2. Consumer Electronics - The consumer electronics industry could capitalize on the trend of using smartphones for video creation by designing devices specifically for this purpose.
3. Digital Marketing - The rise of mobile video marketing creates an opportunity for the digital marketing industry to create specialized campaigns that leverage the unique capabilities of smartphones.
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