The Mykita x Ln-cc SS13 Collection Shades Eyes in Style
Meghan Young — May 8, 2013 — Fashion
The Mykita x Ln-cc SS13 collection ushers in lightweight, simplistic sunglasses for the warmer seasons. But instead of the iconic wayfarer frames or aviators, these designs are much more modern and slightly more experimental. Whether they involve white tips or matte black finishes, the sunglasses will nevertheless complement any outfit.
Making a name for themselves over the last 10 years with their exciting and futuristic designs, the German sunglasses manufacturer has teamed up with Ln-cc to create frames that are much more approachable. The Mykita x Ln-cc SS13 collection also boast lenses with anti-reflective coating and 100% UV protection. The sunglasses are accompanied with a hard case covered in a khaki rubber fabric with the words 'MYKITA' embossed on it.
Making a name for themselves over the last 10 years with their exciting and futuristic designs, the German sunglasses manufacturer has teamed up with Ln-cc to create frames that are much more approachable. The Mykita x Ln-cc SS13 collection also boast lenses with anti-reflective coating and 100% UV protection. The sunglasses are accompanied with a hard case covered in a khaki rubber fabric with the words 'MYKITA' embossed on it.
Trend Themes
1. Lightweight Sunglasses - Exploration of lighter materials to create comfortable and stylish frames without compromising on protection and quality.
2. Minimalist Design - Simplicity in design with an emphasis on essential features, providing a unique selling proposition in a market dominated by extravagant and flashy designs.
3. Sustainable Materials - Incorporation of eco-friendly materials into the production process, signaling a shift towards sustainable fashion and consumer demand.
Industry Implications
1. Eyewear - Continual experimentation with materials, designs and technology presents a growth opportunity to meet the demand of consumers seeking stylish and innovative sunglasses.
2. Fashion - Collaboration between fashion houses and eyewear manufacturers highlights the potential for partnerships that help create unique accessories that complement the consumers' fashion sense.
3. Sustainability - The demand for eco-friendly products is increasing, thereby opening a market for eyewear manufacturers to incorporate sustainable materials and processes in their production.
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