The My Sweet Chickpea Snack is Sweet and Savory
Michael Hemsworth — October 25, 2019 — Marketing
The My Sweet Chickpea snacks have been unveiled by Dolfin UK as a new indulgence that will offer consumers a premium way to enjoy the flavor chocolate and the benefits of peas in a single product.
The.snack will come in three flavor options including Original, Coconut and Cappuccino, and are all made with dark chocolate. The product is made with all-natural ingredients and also maintains a free-from profile that's vegan, gluten-free and non-GMO. The snack is also a food source of plant protein and fiber thanks to the pea-based profile.
The My Sweet Chickpea snacks can be found in the FreeFrom aisle in Asda retail locations across the UK and features a recommended price point of £1.25.
The.snack will come in three flavor options including Original, Coconut and Cappuccino, and are all made with dark chocolate. The product is made with all-natural ingredients and also maintains a free-from profile that's vegan, gluten-free and non-GMO. The snack is also a food source of plant protein and fiber thanks to the pea-based profile.
The My Sweet Chickpea snacks can be found in the FreeFrom aisle in Asda retail locations across the UK and features a recommended price point of £1.25.
Trend Themes
1. Dark Chocolate-covered Snacks - Opportunity for innovative snack companies to develop more dark chocolate-covered options using unique ingredients.
2. Plant-based Snacks - Disruptive innovation potential in creating more plant-based snacks that offer both indulgence and health benefits.
3. Free-from Snack Options - Opportunity for food manufacturers to expand their product offerings in the free-from category by creating snacks that are vegan, gluten-free, and non-GMO.
Industry Implications
1. Snack Manufacturing - Snack manufacturers can capitalize on the trend of dark chocolate-covered snacks by creating new product lines and flavors.
2. Plant-based Food Industry - The plant-based food industry can leverage the demand for healthier snacks by developing more innovative and flavorful plant-based options.
3. Free-from Food Market - The free-from food market can tap into the growing consumer preference for snacks that are vegan, gluten-free, and non-GMO by offering more diverse snack options.
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