CROSSOVER Works with Kide Baharudin on the My Memoir Capsule
References: crossoverconceptstore & hypebeast
Malaysian streetwear brand and concept store CROSSOVER works in collaboration with Kide Baharudin on the new My Memoir collection for the season. It marks the end of Ramadan, and the collection itself is comprised of 8 bright pieces. This features silhouettes such as tees, the 50s themed buttoned shirts, a work jacket, a series of accessories, hoodies, and much more.
The capsule itself blends the artist's bright aesthetic which is strongly impacted by his cultural heritage with the childhood memories of Jem, CROSSOVER's creative director. He taps into the memory of his grandmother's homemade cookies in the traditional kampung village. The My Memoir collection is spotlighted by the rich bright graphics that detail the streetwear designs.
Image Credit: CROSSOVER
The capsule itself blends the artist's bright aesthetic which is strongly impacted by his cultural heritage with the childhood memories of Jem, CROSSOVER's creative director. He taps into the memory of his grandmother's homemade cookies in the traditional kampung village. The My Memoir collection is spotlighted by the rich bright graphics that detail the streetwear designs.
Image Credit: CROSSOVER
Trend Themes
1. Religious Retro Streetwear - The fusion of religious symbols with retro streetwear designs presents an opportunity for brands to cater to customers who look for both style and personal expression.
2. Cultural Heritage-inspired Designs - The incorporation of cultural heritage in fashion and streetwear designs presents an opportunity for brands to tap into new markets and reach a diverse consumer base.
3. Collaborative Capsule Collections - Working with artists and creatives to develop limited edition capsule collections presents an opportunity for fashion brands to expand their designs and reach new audiences.
Industry Implications
1. Fashion & Apparel - The fashion and apparel industry can create new revenue streams and expand their target markets by incorporating religious and cultural symbols into their designs.
2. Streetwear - The streetwear industry can launch limited edition collaborative collections showcasing the work of emerging artists and creatives to gain brand recognition and attract new customers.
3. Art & Design - The art and design industry can collaborate with fashion brands to create unique capsule collections, merging the worlds of streetwear and fine art, and reaching a larger consumer base.
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