'My Clarins Glow Trip' Offers a Taste of Clarins' Next-Gen Products
Laura McQuarrie — March 29, 2019 — Marketing
References: clarinsusa & prnewswire
To promote its My Clarins line of vegan-friendly, Millennial-targeted skincare solutions, Clarins is launching the My Clarins Glow Trip as an experiential mobile pop-up that will visit universities and events across the United States.
In addition to offering vegan, plant-based and environmentally friendly skincare that's free from phthalates, parabens and sulfates, the line also favors recyclable and recycled materials for its packaging. On its tour, the My Clarins Glow Trip will give young adults the chance to immerse themselves in the line's innovative products and multi-sensory experiences. While the oxygen bar is the place to go to feel refreshed and revitalized, My Clarins Glow Trip also offers coconut water—one of the key ingredients in the skincare products—as a refreshing drink, plus an edible mist that provides a taste of its fruit ingredients.
In addition to offering vegan, plant-based and environmentally friendly skincare that's free from phthalates, parabens and sulfates, the line also favors recyclable and recycled materials for its packaging. On its tour, the My Clarins Glow Trip will give young adults the chance to immerse themselves in the line's innovative products and multi-sensory experiences. While the oxygen bar is the place to go to feel refreshed and revitalized, My Clarins Glow Trip also offers coconut water—one of the key ingredients in the skincare products—as a refreshing drink, plus an edible mist that provides a taste of its fruit ingredients.
Trend Themes
1. Experiential Marketing - Creating immersive, multi-sensory experiences to engage customers and showcase product innovation.
2. Eco-friendly Packaging - Utilizing recyclable and recycled materials for product packaging to meet consumer demand for sustainable solutions.
3. Vegan and Plant-based Skincare - Developing skincare products that are vegan-friendly and made from plant-based ingredients to cater to the growing trend of conscious consumerism.
Industry Implications
1. Skincare - Opportunity for skincare brands to create innovative, environmentally friendly products that appeal to the Millennial market.
2. Experiential Marketing - Opportunity for marketing agencies to design and execute engaging pop-up experiences that enhance brand visibility and product immersion.
3. Sustainable Packaging - Opportunity for packaging companies to develop innovative, eco-friendly solutions that meet the demand for sustainable packaging in the beauty industry.
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