MWEB's #MWEBTweetSeat Releases Tweets When You Toss Pillows in the Air
Laura McQuarrie — July 3, 2014 — Tech
References: mweb.co.za & mweb.co.za
The #MWEBTweetSeat is part of an ongoing MBWEB project that shows how social media and access to WiFi is changing the way we connect with physical objects and spaces.
The couch is set up with a variety of expressive pillows and if one of them happens to share the emotions you're feeling, you can toss it up in the air to send out a pre-programmed tweet. This is ideal for something like the World Cup, since it allows you to stay connected without having to take your eyes off of a TV screen for a second. The couch also has a "cruise control" mode, which can be activated by jumping up and down on the couch to announce something exciting like a team win. Although it's perfect for watching any sporting event, there's tons of potential for the couch and its pillows to be programmed for other TV shows too.
The fun #MWEBTweetSeat was developed by the Society social media agency and produced by ThingKing.
The couch is set up with a variety of expressive pillows and if one of them happens to share the emotions you're feeling, you can toss it up in the air to send out a pre-programmed tweet. This is ideal for something like the World Cup, since it allows you to stay connected without having to take your eyes off of a TV screen for a second. The couch also has a "cruise control" mode, which can be activated by jumping up and down on the couch to announce something exciting like a team win. Although it's perfect for watching any sporting event, there's tons of potential for the couch and its pillows to be programmed for other TV shows too.
The fun #MWEBTweetSeat was developed by the Society social media agency and produced by ThingKing.
Trend Themes
1. Connected Furniture - The #MWEBTweetSeat highlights the trend of connected furniture that integrates social media and WiFi connectivity.
2. Emotive Interaction - The expressive pillows on the #MWEBTweetSeat demonstrate the trend of emotive interaction with physical objects.
3. Event Engagement - The #MWEBTweetSeat offers an innovative way for spectators to engage with live events through social media sharing.
Industry Implications
1. Interior Design - The trend of connected furniture presents opportunities for the interior design industry to create innovative and interactive home decor solutions.
2. Social Media Marketing - The emotive interaction trend opens up new possibilities for social media marketers to engage with consumers on a deeper level.
3. Event Management - The #MWEBTweetSeat's event engagement capabilities provide event management professionals with a unique tool for enhancing spectator experiences.
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