GM to Give Super Bowl MVP a Camaro Convertible
References: torquenews & autoblog
The generous people of GM are going to be giving away a 2011 Chevy Camaro convertible to the recipient of the Super Bowl's MVP trophy. The already coveted honor just got a whole lot more exciting (if that is even possible).
The GM MVP campaign is rumored to have snatched up ad time amounting to $3 million dollars. The revenue generated from Super Bowl ads is said to be priceless as the big game boasts astonishing ratings.
The GM MVP campaign is rumored to have snatched up ad time amounting to $3 million dollars. The revenue generated from Super Bowl ads is said to be priceless as the big game boasts astonishing ratings.
Trend Themes
1. Super Bowl MVP Vehicle Giveaway - Creating a trend of companies giving away vehicles to big game MVPs and creating excitement among fans.
2. Investment in Super Bowl Ads - A trend of companies investing millions in Super Bowl advertising, leading to increased revenue and brand awareness.
3. Luxury Vehicles as MVP Prizes - A trend of offering high-end vehicles as MVP prizes, attracting a more affluent target market for car manufacturers.
Industry Implications
1. Automotive - Opportunities for car manufacturers to create partnerships with sports leagues to increase brand exposure and target audience engagement.
2. Broadcasting - Opportunities for broadcasting companies to generate increased ad revenue from premier sporting events such as the Super Bowl.
3. Marketing - Opportunities for marketers to research and develop memorable ad campaigns that resonate with big sports audiences and generate positive brand impressions.
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