The Mutual Social Enterprise is an Online Charity Community
Tiana Reid — January 25, 2013 — Social Good
References: themutual & givetogetjobs
The Mutual social enterprise is an online community network and phone app that melds business with charity. The goal is to get people donating to a cause of their choice on a monthly basis (you can join for $10 a month) while at the same time drawing on companies to provide rewards such as discounts, first place reservations and other services.
Dan Vellejo, originally a communications professional who has worked at Ogilvy and Johnson & Johnson, is the CEO and Founder of the Mutual social enterprise, which is now based in Brooklyn, New York City.
Contact Information
The Mutual website
The Mutual on Facebook
The Mutual on Twitter
The Mutual on YouTube
The Mutual on Pinterest
The Mutual on Foursquare
Dan Vellejo, originally a communications professional who has worked at Ogilvy and Johnson & Johnson, is the CEO and Founder of the Mutual social enterprise, which is now based in Brooklyn, New York City.
Contact Information
The Mutual website
The Mutual on Facebook
The Mutual on Twitter
The Mutual on YouTube
The Mutual on Pinterest
The Mutual on Foursquare
Trend Themes
1. Rewards-based Donations - Companies can collaborate with charities and offer rewards in exchange for donations, leading to increased engagement and charitable giving.
2. Mutual Business-charity Platforms - Emerging platforms such as The Mutual are creating a community for businesses and charities to work together and drive social innovation.
3. Monthly Subscription Charity Services - Subscription-based charity programs like The Mutual are providing an accessible, sustainable way for individuals to regularly contribute to their preferred causes.
Industry Implications
1. Social Impact Sector - This sector is poised for growth as platforms like The Mutual are making charitable donations more engaging and accessible.
2. Marketing & Advertising Industry - Marketing and advertising firms can leverage collaborative models like The Mutual to create innovative campaigns that drive both customer engagement and social impact.
3. Mobile App Development Industry - Developers can innovate around subscription-based models and rewards programs to create next-gen social impact apps like The Mutual.
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