The Musubi Madness Pop-Up Shows Off the Versatility of SPAM
Laura McQuarrie — August 28, 2019 — Lifestyle
References: foodbeast & prnewswire
Foodbeast is presenting the first-ever Musubi Madness pop-up in Hollywood, California, offering plenty of ways to inspire people to get more creative with SPAM. The pop-up, launching in September, will have its own build-your-own SPAM musubi bar, based on the popular and inexpensive combination of SPAM, rice and nori. At the bar, guests will be able to assemble their own globally influenced SPAM creations like the Mexican-style Chile Verde Musubi or the Spring Roll Musubi that channels the flavors of a Vietnamese spring roll.
At the event, SPAM lovers will also be treated to unique creations that they may have never considered before, including a SPAM corn dog, a SPAM soft serve sundae and even a SPAM-themed cocktail.
At the event, SPAM lovers will also be treated to unique creations that they may have never considered before, including a SPAM corn dog, a SPAM soft serve sundae and even a SPAM-themed cocktail.
Trend Themes
1. Creative SPAM Recipes - Opportunity for chefs and food companies to create innovative recipes using SPAM as a versatile ingredient.
2. Farm-to-table SPAM Concept - Opportunity to explore a farm-to-table approach when incorporating SPAM into dishes, highlighting local and sustainable ingredients.
3. Global Fusion with SPAM - Opportunity to experiment with SPAM in various global cuisines, fusing unique flavors and cultural influences.
Industry Implications
1. Food and Beverage - Food companies can capitalize on the popularity of SPAM by creating new products and menu items.
2. Hospitality and Tourism - Restaurants and hotels can incorporate SPAM dishes and pop-ups to attract customers looking for unique culinary experiences.
3. Marketing and Advertising - Agencies can partner with SPAM or organize SPAM-themed events to promote the brand and its creative uses.
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