French's & Dough Doughnuts Collaborated on a Mustard-Infused Treat
Laura McQuarrie — August 2, 2022 — Unique
References: mccormickcorporation & prnewswire
In honor of National Mustard Day, French's has debuted limited-edition beers, ice creams and yellow mustard hot dog buns and this year, the brand is introducing Mustard Donuts. These free donuts were developed with artisanal donut maker Dough Doughnuts and the mustard-infused treats can be claimed for free, on National Mustard Day on August 6th, online and at Dough Doughnuts locations.
These unusual and brightly colored French's Mustard Donuts are described as bold and craveable and they combine French's Classic Yellow Mustard with Dough's signature brioche recipe. The classic sweet donut is reinvented with a sweet and savory yellow mustard topping, plus yellow mustard cake crumble. As Steve Klein, the owner of Dough Doughnuts, says "The iconic tanginess of French's Classic Yellow Mustard complements the sweet glaze and fluffy texture of the doughnut for the perfect bite."
These unusual and brightly colored French's Mustard Donuts are described as bold and craveable and they combine French's Classic Yellow Mustard with Dough's signature brioche recipe. The classic sweet donut is reinvented with a sweet and savory yellow mustard topping, plus yellow mustard cake crumble. As Steve Klein, the owner of Dough Doughnuts, says "The iconic tanginess of French's Classic Yellow Mustard complements the sweet glaze and fluffy texture of the doughnut for the perfect bite."
Trend Themes
1. Mustard-infused Treats - The collaboration between French's and Dough Doughnuts to create the savory Mustard Donuts presents an opportunity for the food industry to venture into more unconventional flavor pairings.
2. Limited-edition Flavor Offerings - French's limited-edition marketing strategy, which includes flavors like mustard ice cream and yellow mustard hot dog buns, presents an opportunity for the food industry to experiment with unique flavor combinations.
3. National Food Days - National Mustard Day is observed yearly on the first Saturday in August and can serve as an opportunity for food-related businesses to create buzz and offer promotions to attract customers.
Industry Implications
1. Food & Beverage - The food and beverage industry can take inspiration from French's limited-edition flavor offerings to explore unconventional flavor pairings and innovative marketing strategies.
2. Confectionery - The collaboration between French's and Dough Doughnuts highlights the potential for confectionery businesses to experiment with savory flavors in sweets and snacks.
3. Marketing and Advertising - National Food Days present opportunities for marketing and advertising agencies to create effective campaigns around a specific theme and increase brand awareness.
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