Bonobos Joins the Fight Against Prostate Cancer With Their MANuary Collections
Michael Hines — April 16, 2011 — Fashion
References: bonobos
Bonobos has made my hairless upper lip's dream come true with their Mustache Cords. Bonobos is supporting the bygone month of MANuary with a mustached capsule collection dedicated to defeating prostate cancer.
The MANuary collection consists of a pair of khaki cords and a leather belt, each bearing iconic 'staches. The Mustache Cords are covered from head-to-toe in little black mustaches that are modeled after the famous facial hair of the world's greatest video game characters, detectives, Casanovas and sports stars. With each pair of Mustache Cords purchased, Bonobos will donate 20 percent of the funds to country's leading prostate cancer organization ZERO. Even if you missed MANuaray, you can still pick up a pair of these Mustache Cords to prep yourself for the coming month of Movember. Seven months will go by sooner than you think.
The MANuary collection consists of a pair of khaki cords and a leather belt, each bearing iconic 'staches. The Mustache Cords are covered from head-to-toe in little black mustaches that are modeled after the famous facial hair of the world's greatest video game characters, detectives, Casanovas and sports stars. With each pair of Mustache Cords purchased, Bonobos will donate 20 percent of the funds to country's leading prostate cancer organization ZERO. Even if you missed MANuaray, you can still pick up a pair of these Mustache Cords to prep yourself for the coming month of Movember. Seven months will go by sooner than you think.
Trend Themes
1. Cause Marketing - Businesses can incorporate social causes like prostate cancer awareness into their merchandise to increase sales and boost brand reputation.
2. Novelty Fashion - Creating unique and quirky fashion pieces with unconventional designs and patterns can entice consumers who want to stand out from the crowd.
3. Seasonal Marketing - Designing and promoting merchandise that corresponds with a holiday or event (like MANuary or Movember) can create a sense of urgency and increase sales during a specific time period.
Industry Implications
1. Fashion - Fashion brands like Bonobos can use unique designs as a way to support a cause and increase sales.
2. Non-profit - Prostate cancer organizations like ZERO can partner with businesses to promote awareness and raise money for their cause through cause marketing campaigns.
3. Retail - Retailers across industries can embrace seasonal marketing campaigns to increase sales and promote their products in a timely manner.
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