The Weeknd Brings Forth His Newest Unisex XO Apparel Collection
Itai Buenahora — April 4, 2014 — Fashion
References: shop.theweeknd & complexmag
Toronto-based R&B artist The Weeknd launches his unisex musician apparel collection that embodies all of the features his fans have admired and supported from day one.
The hip collection has a little something for the ladies and the men, with his renowned 'XO' brand printed on every piece, representing his label movement. Ladies can now purchase all-over print crop-tops, leggings, and girl-cut tees to represent the artist in a stylish way. Dudes can match their 'bae' with graphic longsleeve tees detailed with the artist’s XO logo.
Natives of Toronto and The Weeknd enthusiasts have the perfect opportunity to represent this artist, with the collection that has something for everyone, leaving you never looking over or under dressed, sporting the casual and hip look that can be rocked on any given day.
The hip collection has a little something for the ladies and the men, with his renowned 'XO' brand printed on every piece, representing his label movement. Ladies can now purchase all-over print crop-tops, leggings, and girl-cut tees to represent the artist in a stylish way. Dudes can match their 'bae' with graphic longsleeve tees detailed with the artist’s XO logo.
Natives of Toronto and The Weeknd enthusiasts have the perfect opportunity to represent this artist, with the collection that has something for everyone, leaving you never looking over or under dressed, sporting the casual and hip look that can be rocked on any given day.
Trend Themes
1. Unisex Fashion - The trend of unisex clothing and accessories creates an opportunity for businesses to expand their customer base and tap into a growing segment of the market.
2. Artist Branded Fashion - Businesses can leverage the popularity of music artists and their brand to create unique fashion collections and tap into their fan base.
3. All-over Print Apparel - The trend of all-over print apparel creates an opportunity to offer customized and eye-catching designs that stand out in a crowded market.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies can develop unisex collections and artist branded apparel to cater to a growing segment of the market.
2. Music and Entertainment - Music and entertainment companies can leverage the popularity of artists and their brand to create unique fashion collections and tap into their fan base.
3. Printing and Design - Companies specializing in all-over print apparel and graphic design can offer customized products that appeal to customers looking for unique and personalized fashion items.
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