This Muppets Most Wanted Trailer Mocks Melodrama with Twitter
Angela Rajic — January 14, 2014 — Pop Culture
References: youtube & iwatchstuff
The recent Muppets Most Wanted Trailer pokes gentle fun at the world of Twitter. The short TV spot plays on the melodramatic quoting of glowing reviews often done in movie trailers, replacing the reviews with silly tweets like 'I'll prolly go see this. It Looks kewl' and 'If you don't like da Muppets, Then you're totes lame'.
These silly, humorous, and often inane quotes make for an excellent jab at the seriousness of traditional movie trailers, especially in December and January as films try and garner more and more praise for the Oscar Awards. The resulting Muppets Most Wanted TV spot is hilarious in its mock sincerity as it contrasts the epic sounding voice overs with completely silly imagery like Zack Galifianakis making out with a muppet and Kermit dancing on Ricky Gervais' head.
These silly, humorous, and often inane quotes make for an excellent jab at the seriousness of traditional movie trailers, especially in December and January as films try and garner more and more praise for the Oscar Awards. The resulting Muppets Most Wanted TV spot is hilarious in its mock sincerity as it contrasts the epic sounding voice overs with completely silly imagery like Zack Galifianakis making out with a muppet and Kermit dancing on Ricky Gervais' head.
Trend Themes
1. Humorous Social Media Trailers - Disruptive innovation opportunity: Creating movie trailers that incorporate funny and unconventional quotes from social media platforms to engage audiences in a lighthearted way.
2. Satirical Mockery of Traditional Trailers - Disruptive innovation opportunity: Developing trailers that use satire and irony to subvert the seriousness often associated with traditional movie promotions, attracting attention through their unconventional approach.
3. Contrasting Serious Voiceovers with Silly Imagery - Disruptive innovation opportunity: Combining epic-sounding voiceovers with unexpected and humorous visuals to create a unique and memorable promotional campaign for movies.
Industry Implications
1. Film Production - Disruptive innovation opportunity: Embracing unconventional approaches to movie marketing, such as using humorous social media quotes in trailers, to captivate audiences and generate buzz for films.
2. Advertising and Marketing - Disruptive innovation opportunity: Exploring alternative strategies in trailer creation, such as employing satire and irony, to challenge traditional marketing practices and create attention-grabbing campaigns.
3. Entertainment Media - Disruptive innovation opportunity: Experimenting with the combination of serious voiceovers and comical imagery in film promotions to create entertainment experiences that surprise and delight audiences.
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