Munchy Seeds Has Introduced New Branding and Packaging
Michael Hemsworth — September 8, 2019 — Marketing
References: munchyseeds & conveniencestore
Munchy Seeds has unveiled new branding in the UK to offer consumers a snack option that is in line with their lifestyle and packaging preferences. The brand has eliminated its plastic pots in favor of snack packs and resealable pouches that are perfect for tossing in a bag for consumption out of the house.
New roasted seed mixes have also been created to offer an alternative snack for consumers that will provide a satisfying way to stave off hunger between meals. The material used for the packaging contains 60% less plastic than the pervious iterations, which will come as welcome news to consumers seeking to reduce their plastic usage.
Co-Foudner of Munchy Seeds Lucinda Clay spoke on the new branding and snack varieties saying, "Today the world of healthy snacking is more functional, complicated and worthy than ever, yet seeds remain synonymous with goodness, nutrition and health. Snacking shouldn’t be boring and it shouldn’t be considered a diet supplement or a mini meal; snacking should be impulsive, enjoyable and fulfilling and bring you joy.”
New roasted seed mixes have also been created to offer an alternative snack for consumers that will provide a satisfying way to stave off hunger between meals. The material used for the packaging contains 60% less plastic than the pervious iterations, which will come as welcome news to consumers seeking to reduce their plastic usage.
Co-Foudner of Munchy Seeds Lucinda Clay spoke on the new branding and snack varieties saying, "Today the world of healthy snacking is more functional, complicated and worthy than ever, yet seeds remain synonymous with goodness, nutrition and health. Snacking shouldn’t be boring and it shouldn’t be considered a diet supplement or a mini meal; snacking should be impulsive, enjoyable and fulfilling and bring you joy.”
Trend Themes
1. Reduced-plastic Packaging - Opportunity for disruptive innovation in packaging design and manufacturing for companies seeking to reduce plastic usage and appeal to eco-conscious consumers.
2. Healthy Snacking Alternatives - Opportunity for disruptive innovation in the snack industry for companies focusing on healthy and sustainable snack options.
3. Resealable Pouches - Opportunity for disruptive innovation in packaging design and manufacturing for companies looking for convenient and sustainable snack packaging alternatives.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunities for food and beverage companies to create more sustainable and healthy snack options for eco-conscious consumers.
2. Packaging - Disruptive innovation opportunities for packaging companies to design and manufacture sustainable and convenient snack packaging alternatives that appeal to eco-conscious consumers.
3. Retail - Disruptive innovation opportunities for retail companies to explore and promote sustainable and healthy snack options and packaging alternatives that appeal to eco-conscious consumers.
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