Krystal is Giving Away Its Stuffing Recipe with Its Multi-Pack Boxes
Katherine Pendrill — November 9, 2016 — Marketing
References: krystal & prnewswire
To help consumers celebrate the holiday season, the fast food chain Krystal recently announced that it will be giving away its signature stuffing recipe with its holiday Multi-Pack boxes. The Krystal stuffing recipe has long been a tradition for many customers in the South and now fans of the delicious dish will be able to prepare the recipe at home.
The stuffing recipe will be included as part of Krystal's returning Multi-Pack boxes, which includes 24 of the chain's famous burgers along with a gingerbread house-building template. The value pack is designed to give consumers a way to enjoy Krystal's delicious burgers, while also giving them an opportunity to incorporate the brand into their own holiday traditions. As the company's Vice President of Marketing Alice Crowder explains, "Our Multi-Packs have always been much more than just a box of Krystals. They've become synonymous with fun."
The stuffing recipe will be included as part of Krystal's returning Multi-Pack boxes, which includes 24 of the chain's famous burgers along with a gingerbread house-building template. The value pack is designed to give consumers a way to enjoy Krystal's delicious burgers, while also giving them an opportunity to incorporate the brand into their own holiday traditions. As the company's Vice President of Marketing Alice Crowder explains, "Our Multi-Packs have always been much more than just a box of Krystals. They've become synonymous with fun."
Trend Themes
1. Holiday Recipe Sharing - Fast food chains sharing their signature holiday dishes to celebrate the season and build brand loyalty.
2. Value Pack Offerings - Fast food chains offering bundled value packs with unique holiday-themed items to stand out in a crowded market.
3. DIY Holiday Kits - Fast food chains offering holiday kits that allow customers to recreate their favorite dishes and incorporate the brand into their own holiday traditions.
Industry Implications
1. Fast Food Chains - Fast food chains using holiday-themed promotions to drive sales and build brand loyalty.
2. Food Packaging Industry - Companies that create holiday-themed packaging for fast food chains to help their products stand out during the holiday season.
3. Meal Kit Delivery Services - Meal kit delivery services partnering with fast food chains to offer customers the ability to recreate their favorite restaurant meals at home.
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