Jones Road's Skincare Products are Simple Yet Incredibly Versatile
Laura McQuarrie — February 22, 2021 — Fashion
References: jonesroadbeauty & newbeauty
Jones Road, the newest venture from Bobbi Brown, is complementing its clean cosmetics with a four-piece, clean and multi-use skincare collection that's perfect for winter-induced dry skin. There's a Hippie Stick, The Oil Stick, Miracle Cream and Eye Cream, which are deceptively simple, as they can be used in more ways than one.
The moisturizer, for example, is described by Brown as a "goo" that was inspired by ski days and the need to keep the moisture barrier protected. The Jones Road Miracle Cream is currently backed by a 20,000-person waitlist, as it's a versatile blend of shea butter, sunflower seed oil and Vitamin E that can be used in the morning or even as an ultra-hydrating overnight mask. The all-purpose Hippie Stick can be used on both the hair and body for its soothing properties.
The moisturizer, for example, is described by Brown as a "goo" that was inspired by ski days and the need to keep the moisture barrier protected. The Jones Road Miracle Cream is currently backed by a 20,000-person waitlist, as it's a versatile blend of shea butter, sunflower seed oil and Vitamin E that can be used in the morning or even as an ultra-hydrating overnight mask. The all-purpose Hippie Stick can be used on both the hair and body for its soothing properties.
Trend Themes
1. Clean Multi-use Skincare - Jones Road's multitasking skincare line reflects the increasing demand for uncomplicated yet versatile beauty products.
2. Natural Ingredients - Consumers are seeking natural, non-toxic ingredients in their beauty and skincare products, opening up opportunities for eco-friendly ingredient sourcing.
3. Sustainability - Businesses that prioritize environmentally-friendly, sustainable practices will attract consumers looking for brands that align with their values.
Industry Implications
1. Beauty & Personal Care - Innovation in the beauty industry is being driven by a growing consumer interest in sustainable, non-toxic and multi-use skincare products.
2. E-commerce Retailers - E-commerce companies have seen significant growth due to increased online shopping during the pandemic, creating opportunities for online retailers to offer clean skincare products and reach a larger audience.
3. Eco-friendly Packaging - Brands that offer eco-friendly packaging solutions can appeal to conscious consumers who want to reduce their environmental impact when purchasing skincare and beauty products.
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