The Humorous Mulberry Miracle Ad Replaces Baby Jesus with a Purse
Cadhla Gray — November 2, 2015 — Marketing
References: mulberry & fastcocreate
With December approaching, ad agencies are getting creative to make products appear as the perfect Christmas gift like in this 'Mulberry Miracle' commercial.
The commercial starts with a woman happily receiving the Mulberry red bag as a gift from her loving partner. Next thing you know, the neighboring "shepherds" and "kings" come bearing gifts of wine to see the Christmas miracle -- likening the $1,400 bag to the baby Jesus Christmas. The Mulberry Miracle ad ends with the camera panning out on a modern-day nativity scene, centered around the luxury purse.
The brand boldly approaches Christmas with tongue-in-cheek humor and sarcasm. Instead of trying to convince consumers that its products will provide a meaningful loving gift, it uses honesty to admit its bags are a materialistic present -- but one that will be loved nonetheless.
The commercial starts with a woman happily receiving the Mulberry red bag as a gift from her loving partner. Next thing you know, the neighboring "shepherds" and "kings" come bearing gifts of wine to see the Christmas miracle -- likening the $1,400 bag to the baby Jesus Christmas. The Mulberry Miracle ad ends with the camera panning out on a modern-day nativity scene, centered around the luxury purse.
The brand boldly approaches Christmas with tongue-in-cheek humor and sarcasm. Instead of trying to convince consumers that its products will provide a meaningful loving gift, it uses honesty to admit its bags are a materialistic present -- but one that will be loved nonetheless.
Trend Themes
1. Humorous Advertising - Opportunity for brands to use humor and sarcasm in their ads to stand out and engage consumers.
2. Tongue-in-cheek Marketing - Potential for brands to take a lighthearted approach to marketing, admitting the materialistic nature of their products.
3. Modernizing Traditional Themes - Trend of updating traditional concepts, like nativity scenes, to appeal to modern audiences.
Industry Implications
1. Fashion - Fashion brands can explore using humor and satire in their advertising campaigns to connect with consumers.
2. Advertising - Opportunity for ad agencies to create witty and unexpected campaigns that resonate with audiences.
3. Luxury Goods - Luxury brands can experiment with creative marketing strategies that challenge traditional holiday narratives.
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