Mulberry Icon Editions are Tiny Versions of the Brand's Totes
Laura McQuarrie — February 9, 2021 — Luxury
Mulberry is celebrating its 50th anniversary by launching Mulberry Icon Editions, a collection that miniaturizes some of the brand's most iconic handbags. The collection of mini bags is the first in a limited-edition series of drops and it includes smaller versions of the Bayswater tote and the Alexa bag named after Alexa Chung.
Made with sustainably sourced leather, the bags are available in a wide range of colors and styles. While those who love bright pops of color will appreciate the vibrant shade of the Mini Amberley Satchel and the brand-new Mulberry Pink launched just for the collection, those who can't resist timeless neutrals will be drawn to the Mini Roxanne. Thanks to their small size, the mini handbags offer a more affordable way to own a piece of the luxury brand.
Made with sustainably sourced leather, the bags are available in a wide range of colors and styles. While those who love bright pops of color will appreciate the vibrant shade of the Mini Amberley Satchel and the brand-new Mulberry Pink launched just for the collection, those who can't resist timeless neutrals will be drawn to the Mini Roxanne. Thanks to their small size, the mini handbags offer a more affordable way to own a piece of the luxury brand.
Trend Themes
1. Mini Handbags - Creating more affordable luxury handbag options through the miniaturization trend.
2. Icon Editions - Using limited edition collections to commemorate brand milestones and generate buzz.
3. Sustainable Leather - Responding to the increasing consumer demand for environmentally-friendly materials in luxury fashion.
Industry Implications
1. Luxury Fashion - Creating more accessible, affordable, and environmentally-friendly options in the luxury handbag market through sustainable materials and miniaturization.
2. Limited Edition Collectibles - Using limited edition collections to create excitement and drive sales in the luxury handbag market.
3. Sustainable Materials - Exploring new and innovative ways to incorporate environmentally-friendly materials into luxury fashion products.
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