Mulberry for Mutts' Snuggly Winter Wear for Dogs
Katherinev123 — August 3, 2009 — Lifestyle
Mulberry, one of Britain’s top luxury brands, is following the dogwear-design lead of Roberto Cavalli—who launched the Roberto Cavalli Pets collection back in March –- with an Autumn/Winter 2009 line of canine winter wear: Mulberry for Mutts.
Shown here in the snuggly new fashions is adorable Hogey, from the Battersea Dogs Home. Wearing a red and black Lumberjack Wool Check coat and a Princess Collar coat in the classic Mulberry Tweed Check, he looks so convincingly cute and warm that we almost forget the expense is closing in on ridiculous.
Hogey’s endearing-ness aside, at least the Mulberry for Mutts line offers a relatively higher degree of practicality -– after all, dogs get cold too -– than did Roberto Cavalli Pets, which included printed silk shorts and satin bathrobes.
Now where are the doggie winter boots?
Shown here in the snuggly new fashions is adorable Hogey, from the Battersea Dogs Home. Wearing a red and black Lumberjack Wool Check coat and a Princess Collar coat in the classic Mulberry Tweed Check, he looks so convincingly cute and warm that we almost forget the expense is closing in on ridiculous.
Hogey’s endearing-ness aside, at least the Mulberry for Mutts line offers a relatively higher degree of practicality -– after all, dogs get cold too -– than did Roberto Cavalli Pets, which included printed silk shorts and satin bathrobes.
Now where are the doggie winter boots?
Trend Themes
1. Luxury Dog Fashion - There is a growing trend of luxury brands creating high-end fashion apparel for dogs, presenting disruptive innovation opportunities for the pet fashion industry.
2. Practical Dogwear - The demand for practical and functional dog apparel, such as winter coats, presents opportunities for innovation in the pet fashion industry.
3. Celebrity-inspired Pet Collections - The success of celebrity-inspired pet collections, like Mulberry for Mutts and Roberto Cavalli Pets, opens up avenues for collaboration and expansion in the luxury pet fashion industry.
Industry Implications
1. Fashion Apparel for Pets - The pet fashion industry can capitalize on the trend of luxury brands creating fashionable apparel for pets, offering more options and variety for pet owners.
2. Pet Accessories - The growing demand for practical dogwear, such as winter boots, presents opportunities for innovation in the pet accessories industry.
3. Luxury Brands and Pet Fashion - Luxury brands can expand into the pet fashion industry by collaborating with petwear designers and creating their own pet collections, catering to the affluent pet owner market.
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