The 'MTV Sweetheart' Film Short Features Oscillating Treats
Jordy E — April 28, 2012 — Pop Culture
References: zeitguised & behance.net
The 30 second 'MTV Sweetheart' film short displays an undulating explosion of candy. The production was spearheaded by MTV WDS and the creative design experts at Universal Everything. What begins with a compact ornate heart turns into a dazzling array of floating pink, purple and orange sweets, entrancing viewers with an assortment of glossy shattered pieces.
The Sweetheart project is a part of a broader MTV-commissioned pop-art series. The brand is known for its visionary qualities, in part due to the young audience to which it caters. The organization hardly ever releases a show or feature without paying excessive attention to graphic design, and this particular exhibit further solidifies its artistic capacities. The showcasing of images here is remarkable, demonstrating what can be produced with simple, everyday delicacies.
The Sweetheart project is a part of a broader MTV-commissioned pop-art series. The brand is known for its visionary qualities, in part due to the young audience to which it caters. The organization hardly ever releases a show or feature without paying excessive attention to graphic design, and this particular exhibit further solidifies its artistic capacities. The showcasing of images here is remarkable, demonstrating what can be produced with simple, everyday delicacies.
Trend Themes
1. Candy Art - Exploring the concept of candy as a medium for art and design presents an opportunity for innovative food products.
2. Pop-art - Adopting the pop-art concept in product design and marketing opens up new creative possibilities in the art and entertainment industry.
3. Visual Spectacle - Creating visually spectacular brand experiences can enhance engagement and loyalty among younger audiences.
Industry Implications
1. Food and Beverage - Experimenting with candy as a material for culinary creations can lead to innovative food products and experiences.
2. Art and Design - Incorporating candy into art and design practices can create unique and engaging creations that appeal to a wider audience.
3. Entertainment - Using candy art in media productions and marketing campaigns can attract and retain audiences while expanding the creative potential of the entertainment industry.
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