The MTV Look Different Campaign Sheds Light on Race, Gender and LGBT Issues
Meghan Young — October 31, 2014 — Social Good
References: lookdifferent.org & buzzfeed
The MTV Look Different campaign, which launched earlier this year, addresses the issues of race, gender and sexual identity in a way that speaks to younger generations. Although these have been topics of interest for decades, it is important to keep the discussion fresh in order to ensure it reaches everyone who could be affected by such issues.
Through the MTV Look Different campaign, the network hopes to "accelerate [the] fight against racial, gender & LGBT inequality," as written in the press release. MTV President, Stephen Friedman, says, "What [we’ve] found is that these issues are a little bit of a third rail and there’s not a place for people to have the dialogue. Our audience feels really strongly about fairness and equality, yet they don’t even really have the language to talk about it or the forum."
Through the MTV Look Different campaign, the network hopes to "accelerate [the] fight against racial, gender & LGBT inequality," as written in the press release. MTV President, Stephen Friedman, says, "What [we’ve] found is that these issues are a little bit of a third rail and there’s not a place for people to have the dialogue. Our audience feels really strongly about fairness and equality, yet they don’t even really have the language to talk about it or the forum."
Trend Themes
1. Equality Awareness - Creating campaigns that raise awareness about important issues like race, gender, and sexuality among younger generations is a promising growth area.
2. Inclusive Marketing - Brands should utilize their reach to highlight social issues and promote inclusivity across all sectors
3. Diversity Initiatives - Organizations must take proactive steps towards creating an inclusive and diverse workplace that reflects the population they serve.
Industry Implications
1. Media - The media industry has the resources and reach to lead the push for social equality awareness using campaigns like the MTV Look Different campaign.
2. Marketing - Inclusive and diverse marketing campaigns not only resonate with customers, but they also create room for innovative new campaigns.
3. Human Resources - Diversity initiatives are an important part of HR and are essential in attracting and retaining a talented group of employees who feel valued and respected.
3.5
Score
Popularity
Activity
Freshness
