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The MTV Balloons Commercial is Epically Poptastic
Chalaine Mantha — May 1, 2011 — Marketing
References: mtv.uol.br & creativity-online
The MTV Balloons commercial uses stop motion in a creative way that turned out absolutely awesome. Pictures were drawn on balloons and a machine was used to pop them all, creating a clever cartoon animation. The commercial was created as part of the Music Never Stops campaign and was directed by Dulcidio Caldeira. Caldeira took a lot of time with the project; it took almost 24 hours of straight filming to complete. The 600 balloons were attached to a 200-meter rail that was lined up with a laser guide. Ten balloons were popped per second in this epic MTV spot.
The MTV Balloons commercial was created by the advertising agency Loducca Sao Paulo for television and movie theaters in Sao Paulo and Rio de Janeiro.
The MTV Balloons commercial was created by the advertising agency Loducca Sao Paulo for television and movie theaters in Sao Paulo and Rio de Janeiro.
Trend Themes
1. Stop-motion Advertising - This trend presents an opportunity for advertisers to create visually engaging and memorable campaigns using stop-motion animation.
2. Creative Animation Techniques - This trend allows for the exploration of unique and inventive animation techniques to captivate audiences and differentiate brands.
3. Immersive Advertising Experiences - This trend offers the chance to create immersive and interactive advertising experiences that leave a lasting impression on viewers.
Industry Implications
1. Advertising - The advertising industry can leverage stop-motion ads to deliver innovative and compelling messages to target audiences.
2. Film and Television - The film and television industry can incorporate stop-motion animation in their productions to add a distinct visual aesthetic and enhance storytelling.
3. Marketing and Branding - The marketing and branding industry can employ stop-motion techniques to create unique and memorable brand experiences that resonate with consumers.
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