MTN DEW Overdrive is Available Only at Casey's
Michael Hemsworth — June 15, 2022 — Marketing
The MTN DEW Overdrive soda is an exclusive new refreshment arriving only at participating Casey's convenience store locations for consumers to try out. The soda features the classic citrus flavor of the original, but with notes of mango, raspberry and lime in the mix to give it a decidedly more tropical flavor. The product features branding that pays homage to Casey's with a number of subtle nods to the retailer hidden in the artwork.
The MTN DEW Overdrive soda is arriving in 20-ounce bottles, but is also arriving on fountain at more than 2,400 Casey's locations starting in June 2022. The soda comes as part of the brand's continued collaboration with legacy brands to offer exclusive refreshments.
Image Credit: Casey’s/Mountain Dew
The MTN DEW Overdrive soda is arriving in 20-ounce bottles, but is also arriving on fountain at more than 2,400 Casey's locations starting in June 2022. The soda comes as part of the brand's continued collaboration with legacy brands to offer exclusive refreshments.
Image Credit: Casey’s/Mountain Dew
Trend Themes
1. Exclusive Convenience Store Collaborations - Expanding exclusive collaborations between convenience stores and beverage brands can create more innovative beverage options for consumers.
2. Tropical Flavored Beverages - Beverage brands can cater to consumers' desire for unique and exotic flavors by incorporating tropical fruit flavors into their products.
3. Hidden Retailer Homage Branding - Incorporating subtle nods to retailers in product branding can help build brand loyalty and create a sense of exclusivity for consumers.
Industry Implications
1. Convenience Stores - Convenience stores can create more exclusive collaborations with beverage brands to differentiate themselves from competitors and offer unique products to consumers.
2. Beverage Industry - Beverage companies can introduce more tropical flavored options to their product lines to appeal to consumers' desire for new and unique flavors.
3. Brand Marketing Industry - Brand marketing agencies can help beverage companies develop creative branding strategies that incorporate subtle nods to retailers, creating a sense of exclusivity for consumers.
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