Mrs Elswood Fermented Kimchi Comes in Three Flavors
Michael Hemsworth — April 6, 2024 — Lifestyle
References: mrselswood & talkingretail
Mrs Elswood fermented Kimchi is being added to the Empire Bespoke Foods' portfolio to provide shoppers in the UK with a delicious way to elevate their favorite meals with a touch of traditional flavor and crunch.
The kimchis are slowly fermented to ensure the utmost attention to a high-quality final product, and comes in three options including Classic Beetroot and Turmeric. The products will make their debut at Ocado locations this month and respond to increasing interest amongst UK shoppers in Korean cuisine. The kimchis are suitable for being incorporated into a variety of recipes to give any meal a touch of Korean cuisine inspiration.
Marketing Controller Matthew Moyes commented on the new Mrs Elswood fermented Kimchi saying, "Younger consumers have a greater appreciation for foods from across the world and are used to ordering a variety of cuisines on Just Eat, Uber and Deliveroo – this is being reflected in their supermarket shopping habits. As the nation’s favourite pickled gherkin brand, research has told us there is strong brand fit between Mrs Elswood and Kimchi, so we’re confident shoppers will enjoy these new products.”
The kimchis are slowly fermented to ensure the utmost attention to a high-quality final product, and comes in three options including Classic Beetroot and Turmeric. The products will make their debut at Ocado locations this month and respond to increasing interest amongst UK shoppers in Korean cuisine. The kimchis are suitable for being incorporated into a variety of recipes to give any meal a touch of Korean cuisine inspiration.
Marketing Controller Matthew Moyes commented on the new Mrs Elswood fermented Kimchi saying, "Younger consumers have a greater appreciation for foods from across the world and are used to ordering a variety of cuisines on Just Eat, Uber and Deliveroo – this is being reflected in their supermarket shopping habits. As the nation’s favourite pickled gherkin brand, research has told us there is strong brand fit between Mrs Elswood and Kimchi, so we’re confident shoppers will enjoy these new products.”
Trend Themes
1. Fermented Kimchi Products - Introducing Mrs Elswood's slow-fermented Kimchi varieties catering to the rising interest in Korean cuisine in the UK market.
2. Traditional Flavor Elevator - Offering kimchi condiments infused with Classic Beetroot and Turmeric for a new twist to British meals, aligning with evolving consumer preferences.
3. Cross-cultural Culinary Fusion - Exploring the fusion of Korean cuisine inspiration into diverse recipes through versatile Kimchi options at Ocado locations.
Industry Implications
1. Food & Beverage Retail - The introduction of Mrs Elswood's fermented Kimchi expands opportunities for retailers to capitalize on the growing demand for international flavors and gourmet condiments.
2. Culinary & Food Innovation - Embracing the trend of incorporating Kimchi into British dishes presents avenues for culinary experts to experiment with traditional and fusion cooking techniques.
3. E-commerce Grocery - The integration of Kimchi products on online platforms like Ocado highlights the potential for e-commerce grocery services to offer niche and exotic food items to a digitally savvy consumer base.
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