Mr. Plinkett App Zone Mobilizes Red Letter Media's Reviews
Jason Soy — June 2, 2011 — Pop Culture
References: itunes.apple & redlettermedia
Red Letter Media’s really setting a precedent with the release of the Mr. Plinkett App Zone. After all, how many viral web series do you see with their own iPhone applications? Not too many.
What’s truly unique about the Mr. Plinkett App Zone is that it features functions I would have never thought to include into an app based on the production company’s infamous movie reviews. Sure, you’ll get your standard news feed as well as online videos, but a soundboard with the production company’s most popular characters’ sayings? And that’s just scratching the surface. By far the zaniest feature to be included in the iPhone app is the ability to e-mail pizza rolls to people, an inside joke fans of the character Harry S. Plinkett will surely appreciate.
You can purchase the Mr. Plinkett App Zone on the iTunes App Store for a modest $0.99.
Photo Credits: Facebook
What’s truly unique about the Mr. Plinkett App Zone is that it features functions I would have never thought to include into an app based on the production company’s infamous movie reviews. Sure, you’ll get your standard news feed as well as online videos, but a soundboard with the production company’s most popular characters’ sayings? And that’s just scratching the surface. By far the zaniest feature to be included in the iPhone app is the ability to e-mail pizza rolls to people, an inside joke fans of the character Harry S. Plinkett will surely appreciate.
You can purchase the Mr. Plinkett App Zone on the iTunes App Store for a modest $0.99.
Photo Credits: Facebook
Trend Themes
1. Web Series Mobile Apps - The release of Mr. Plinkett App Zone indicates a trend of web series developing mobile apps for unique fan engagement.
2. Soundboard Features - The use of soundboards with commonly cited character phrases in Mr. Plinkett App Zone signals a rising trend in incorporating interactive features in mobile apps.
3. Inside Joke Inclusions - The inclusion of an inside joke, like sending pizza rolls, in Mr. Plinkett App Zone reveals a trend towards app developers incorporating specialized features that ultimately deepen connections between fans and brands.
Industry Implications
1. Entertainment - Media and Entertainment companies can analyze fan engagement with mobile apps to better understand their audience, build loyalty, and strategize future content.
2. Technology - In this age of digital innovation, tech startups can create customizable and unique branded mobile apps for businesses to connect with consumers for better engagement and retention rates.
3. Food and Beverages - The idea of e-mailing pizza rolls in Mr. Plinkett App Zone prompts F&B companies to undertake similar quirky, niche offerings that will capture fans' attention and increase brand visibility.
6.4
Score
Popularity
Activity
Freshness
