Mr Kipling Caramel Tart Ice Cream Taps into Demand for Caramel Flavor
Michael Hemsworth — March 19, 2025 — Lifestyle
References: premierfoods & foodbev
The Mr Kipling Caramel Tart ice cream is being added to the Premier Foods-owned brand's product range in the UK as a frozen treat that aims to satisfy demand for caramel-flavored desserts.
The ice cream starts off with a caramel-flavored ice cream that's paired with swirls of caramel sauce alongside pieces of sweet pastry infused throughout. The ice cream thus features a sweet, creamy and crumbly texture that satisfies cravings on multiple levels. Shoppers can pick up the ice cream in 475ml containers now at select Morrisons for £3.50.
Marketing Director for Desserts at Premier Foods Dan Jalalpour spoke on the Mr Kipling Caramel Tart ice cream saying, "Our ice cream range has seen us bring some of our most loved treats into the frozen aisle, and our latest ice cream launch will provide shoppers with the chance to enjoy another of Mr Kipling’s iconic flavours during even more occasions."
The ice cream starts off with a caramel-flavored ice cream that's paired with swirls of caramel sauce alongside pieces of sweet pastry infused throughout. The ice cream thus features a sweet, creamy and crumbly texture that satisfies cravings on multiple levels. Shoppers can pick up the ice cream in 475ml containers now at select Morrisons for £3.50.
Marketing Director for Desserts at Premier Foods Dan Jalalpour spoke on the Mr Kipling Caramel Tart ice cream saying, "Our ice cream range has seen us bring some of our most loved treats into the frozen aisle, and our latest ice cream launch will provide shoppers with the chance to enjoy another of Mr Kipling’s iconic flavours during even more occasions."
Trend Themes
1. Caramel Flavor Popularity - The rising demand for caramel-flavored products presents a growing trend in consumer preferences for rich and indulgent dessert options.
2. Hybrid Dessert Creations - Combining elements from popular baked goods and ice cream showcases a trend of innovation in creating hybrid desserts that offer familiar yet novel experiences.
3. Texture Diversity in Ice Cream - Introducing various textures, like creamy ice cream with crumbly pastry pieces, is a trend appealing to consumers seeking multi-sensory indulgences in their desserts.
Industry Implications
1. Frozen Desserts - The frozen desserts industry is experiencing growth with innovative flavor combinations and textures that cater to consumer demand for unique and indulgent sweet treats.
2. Flavored Confectionery - This industry sees opportunities in the development of new flavor profiles and product formats that resonate with consumers' evolving taste preferences.
3. Gourmet Food Retail - Retailers offering gourmet ice cream innovations can capitalize on the interest in high-quality, artisanal frozen treats that provide elevated eating experiences.
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