Merrell Taps Benji Reid to Shoot the New MQM Ace Suede Sneaker
Outdoor footwear label Merrell taps talented photographer and visual artist Benji Reid to help shoot the brand new MQM Ace Suede sneaker model. The silhouette is set to join the brand's ongoing Fall/Winter 2020 offerings and the unique design is durable and stylish.
The "MQM" acronym specifically stands for "Move Quickly in the Mountains" and was originally debuted during the brand's FW20 lookbook released earlier in the year. The upper is made from a soft suede material and it sits on top of a Vibram Megagrip sole unit to offer durability. Additionally, the sole unit also features air cushioning, which adds some elements of comfort for wearers. The shoes come in minimal colorways to ensure that it can be styled with a variety of outfits during adventures.
Image Credit: Benji Reid
The "MQM" acronym specifically stands for "Move Quickly in the Mountains" and was originally debuted during the brand's FW20 lookbook released earlier in the year. The upper is made from a soft suede material and it sits on top of a Vibram Megagrip sole unit to offer durability. Additionally, the sole unit also features air cushioning, which adds some elements of comfort for wearers. The shoes come in minimal colorways to ensure that it can be styled with a variety of outfits during adventures.
Image Credit: Benji Reid
Trend Themes
1. Outdoor Footwear Innovation - Opportunity to create new, durable and stylish outdoor footwear designs.
2. Suede Sneaker Revival - Chance to incorporate soft suede materials into the design of sneakers.
3. Multi-functional Adventure Gear - Potential to develop versatile gear that can be worn during different outdoor activities.
Industry Implications
1. Outdoor Footwear - Durable and stylish sneakers designed for outdoor adventures.
2. Fashion - Incorporating soft suede materials into trendy sneaker designs.
3. Outdoor Gear - Creating multi-functional gear suitable for various outdoor activities.
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