The Moynat La Malle Macaron Trunk is Fit for the Chic Dessert
Meghan Young — April 30, 2014 — Art & Design
References: moynat & refinery29
The Moynat La Malle Macaron Trunk is a custom carrier for one of the classiest confections on the planet earth. Since it comes from the French culture, that last bit should come as no surprise, though some may dispute. Yet someone considered it so much so that a specialized luxury case was created just for these sweet treats.
Part of the brand's Un Voyage Historic Trunk collection, the Moynat La Malle Macaron Trunk "showcases a perfect harmony between French gastronomy and fine French trunk-making," as written on its website. Made out of red leather, it opens up almost like a makeup case. It could easily be mistaken for one even when the colorful desserts are revealed inside. It can store over 200 macarons, making it perfect for parties.
Part of the brand's Un Voyage Historic Trunk collection, the Moynat La Malle Macaron Trunk "showcases a perfect harmony between French gastronomy and fine French trunk-making," as written on its website. Made out of red leather, it opens up almost like a makeup case. It could easily be mistaken for one even when the colorful desserts are revealed inside. It can store over 200 macarons, making it perfect for parties.
Trend Themes
1. Luxury Custom Carriers - Disruptive innovation opportunities include designing bespoke carriers for other high-end confections such as chocolates or pastries.
2. Gastronomy-inspired Trunk Collection - There is potential for creating specialized trunk collections that combine food and luxury, catering to the niche market of food connoisseurs.
3. Functional Fashion Cases - The concept of customized cases can be extended to other industries, like cosmetics or technology, offering personalized and stylish storage solutions.
Industry Implications
1. High-end Confectionery - Opportunities for disruptive innovation include collaborating with luxury brands to create exclusive confections that come with custom-designed carriers.
2. Luxury Goods Manufacturing - The development of custom trunk collections opens up possibilities for luxury manufacturers to create unique and personalized products, appealing to discerning consumers.
3. Fashion Accessories - Innovative fashion brands can explore the market of functional cases that offer both style and practicality, expanding their product range beyond traditional accessories.
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