NCC's Movie Prank Puts a Cinema's Audience on the Big Screen
Laura McQuarrie — April 17, 2015 — Unique
References: ncc.se & guerrillamarketingzone
As part of an initiative to advertise a set of newly constructed homes built by Swedish construction company NCC, a unique movie prank was set up called 'The Head Swap Prank.' Simply, while the audience was waiting for the movie to start, a crew quickly got to work superimposing images of movie-goer's faces onto the video reel. Since there's the shock of seeing your face on the big screen, this is a clever way to show what could be "your new life" in a new home on-screen.
The stunt is similar to one from Coca-Cola, which put moviegoers into a movie's action to remind them not to chat. Although this one likely involved more editing since it included full body shots, NCC's prank is simple and easy to execute since only heads need to be swapped out.
The stunt is similar to one from Coca-Cola, which put moviegoers into a movie's action to remind them not to chat. Although this one likely involved more editing since it included full body shots, NCC's prank is simple and easy to execute since only heads need to be swapped out.
Trend Themes
1. Head-swapping Pranks - Marketers can use technical innovations to take advantage of people's fascination with seeing their own faces on the big screen.
2. Interactive Advertising - Brands can create engaging content that demonstrates their product or service in a fun and unique way through interactive advertising.
3. Viral Marketing - Savvy businesses can create a viral marketing campaign by utilizing pranks or other humorous content that is easily shareable on social media.
Industry Implications
1. Real Estate - Real estate developers can use innovative marketing strategies to showcase their properties and reach a wider audience.
2. Film and Cinema - Movie theaters can partner with advertisers to create unique and entertaining pre-show content that engages their audience.
3. Advertising and Marketing - Brands can use creative advertising concepts and innovative technology to stand out in a crowded market and generate buzz around their products or services.
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