The 'Mountain Time Lager' is Made with Willamette and Cascade Hops
Colin Smith — August 6, 2024 — Business
References: newbelgium & guruofbrew
Mountain Time Premium Lager from New Belgium Brewing is distinguished by its commitment to quality and craftsmanship. This lager is brewed with a blend of premium ingredients, including Nugget, Willamette, and Cascade hops, as well as pale and pilsner malts. The use of these high-quality components results in a beer that is both crisp and refreshing, with a light body and a slight sweetness. The brewing process is designed to create a clean and smooth finish, making it an ideal choice for those seeking a premium drinking experience.
What sets Mountain Time Premium Lager apart is its inspiration and environmental commitment. The beer is inspired by the clear, cold snowmelt of the Rocky Mountains, which is reflected in its crisp and clean taste. Additionally, New Belgium Brewing is a certified B-Corp and has made Mountain Time a Certified Carbon Neutral product. This dedication to sustainability and quality not only enhances the beer’s premium status but also aligns with the values of environmentally conscious consumers.
Image Credit: New Belgium
What sets Mountain Time Premium Lager apart is its inspiration and environmental commitment. The beer is inspired by the clear, cold snowmelt of the Rocky Mountains, which is reflected in its crisp and clean taste. Additionally, New Belgium Brewing is a certified B-Corp and has made Mountain Time a Certified Carbon Neutral product. This dedication to sustainability and quality not only enhances the beer’s premium status but also aligns with the values of environmentally conscious consumers.
Image Credit: New Belgium
Trend Themes
1. Sustainable Brewing Innovations - Breweries that focus on environmentally friendly practices and certifications can attract eco-conscious consumers looking for guilt-free indulgence.
2. Premium Craft Lager - The use of high-quality ingredients in craft lagers elevates the drinking experience, appealing to a more discerning and quality-focused clientele.
3. Local Ingredient Sourcing - Brewing with locally sourced hops and malts offers a unique selling point and supports regional economies, catering to the growing demand for locally crafted products.
Industry Implications
1. Craft Beer Industry - Craft breweries are innovating by emphasizing superior ingredients and sustainable practices to distinguish their products in a crowded market.
2. Sustainable Food and Beverage - Sustainability certifications like B-Corp are becoming more prevalent among beverage producers, meeting the increasing consumer demand for ethical consumption.
3. Local Agriculture - The trend of sourcing local ingredients for brewing promotes regional agriculture and delivers fresher, higher-quality products to the market.
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