Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Sugar-Free Melon Sodas

Clean the Sky - Positive Eco Trends & Breakthroughs

New Mountain Dew Zero Sugar Frost Bite is Sugar-Free

— January 24, 2021 — Lifestyle
Much to the delight of Mountain Dew fans everywhere, the brand has announced the debut of the new Mountain Dew Zero Sugar Frost Bite.

Mountain Dew first rolled out its Zero Sugar variety in January 2020, and as you might have guessed, the new line is sugar-free. The latest addition to the Zero Sugar lineup is the brand's popular Frost Bite soda, which is big on melon flavor.

Though there's no official release date yet, Mountain Dew Zero Sugar Frost Bite is expected to hit store shelves very soon. In fact, the new Zero Sugar Frost Bite soda is already listed on the PepsiCo website, and is described as “a burst of icy refreshment and cool melon."

Image Credit: PepsiCo
Trend Themes
1. Sugar-free Beverages - As consumers become increasingly health-conscious, industries such as soft drinks and energy drinks could explore opportunities in creating sugar-free options.
2. Flavored Sodas - There is an opportunity for the soft drink industry to develop new and exciting flavors that cater to the evolving taste preferences of consumers.
3. Zero Sugar Lineups - There is an opportunity for companies to expand their zero sugar product lineups to cater to consumers who prefer food and drink options with reduced sugar content.
Industry Implications
1. Soft Drinks - The soft drink industry needs to stay up-to-date with changing consumer preferences and explore innovation opportunities such as sugar-free, low-calorie, or low-carb beverages to cater to a larger market.
2. Sports Drinks - The sports drinks industry has the potential to explore the creation of zero sugar products. This move could be driven by the increasing demand for healthy options by fitness enthusiasts and health-conscious consumers.
3. Energy Drinks - The energy drink industry could venture into developing zero sugar and natural energy drinks to address the health concerns of consumers who are looking for ways to reduce their sugar intake, without compromising on the energy boost.
0.9
Score
Popularity
Activity
Freshness