The M I S B H V Spring/Summer 2018 Menswear Collection is Logo-Adorned
Jana Pijak — June 28, 2017 — Fashion
References: misbhv & designscene.net
The M I S B H V Spring/Summer 2018 menswear collection consists of logo-accented motorcross apparel and sportswear that marries aesthetics with function. The collection is described as "a bridge between the traditionally colder M I S B H V club sensibilities of The East and the post-80s fantasy of the colourful West“ and is a fresh take on recent streetwear fads.
Inspired by utilitarian apparel like workwear and rain gear, the brand presents fans with cool grey and blue trenches with a "Do You Still Think of Me?" slogan -- the name of this collection and a logo also featured on the line's tote bag accessories.
Other key staples in the collection include its motocross apparel picks, ranging from logo-adorned leather biker jackets and cycling gear that is paired with track pants, hoodies and bright leather boots.
Inspired by utilitarian apparel like workwear and rain gear, the brand presents fans with cool grey and blue trenches with a "Do You Still Think of Me?" slogan -- the name of this collection and a logo also featured on the line's tote bag accessories.
Other key staples in the collection include its motocross apparel picks, ranging from logo-adorned leather biker jackets and cycling gear that is paired with track pants, hoodies and bright leather boots.
Trend Themes
1. Logo-adorned Apparel - Disruptive innovation opportunity: Explore the use of innovative materials and technologies to create logo-adorned apparel that combines style and functionality.
2. Utilitarian Fashion - Disruptive innovation opportunity: Develop utilitarian-inspired fashion items that offer practicality and durability without compromising on style.
3. Motocross-inspired Sportswear - Disruptive innovation opportunity: Integrate motocross elements into sportswear designs, creating a unique blend of fashion and functionality.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborate with fashion brands to create logo-adorned apparel and utilitarian-inspired fashion items.
2. Sportswear - Disruptive innovation opportunity: Partner with sportswear brands to develop motocross-inspired designs that cater to both fashion-conscious and active individuals.
3. Apparel Manufacturing - Disruptive innovation opportunity: Invest in advanced manufacturing technologies and processes to efficiently produce logo-adorned apparel and motocross-inspired sportswear.
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