The Mother's Psychic T-Shirts are Cleverly Clairvoyant Clot
Regan Canie — January 11, 2012 — Unique
References: psychictees & designweek
Some are strong believers in the the fortune-telling trade, while others are skeptics that can’t be swayed, but the Mother’s Psychic T-Shirts already know exactly which group you fall into.
The UK-based Mother Ad Agency created the fashion that holds your future, along with Los Angeles clairvoyant Lucinda Clare, in order to give owners a hint at what lies ahead. A limited 100 shirts were handled by Clare, where she channeled the vibes of the future wearer and translated their destiny into a short slogan embellishment. After you pick one of the available numbers that you are most drawn to, you’re left in the dark about your tops design until it’s delivered. It’s a quirky concept, but all proceeds go to the London charity Age UK.
So if you’re tempted to see what twists are to come, order up one of the few remaining Mother’s Psychic T-Shirts and get a glimpse at your fashionable fate.
The UK-based Mother Ad Agency created the fashion that holds your future, along with Los Angeles clairvoyant Lucinda Clare, in order to give owners a hint at what lies ahead. A limited 100 shirts were handled by Clare, where she channeled the vibes of the future wearer and translated their destiny into a short slogan embellishment. After you pick one of the available numbers that you are most drawn to, you’re left in the dark about your tops design until it’s delivered. It’s a quirky concept, but all proceeds go to the London charity Age UK.
So if you’re tempted to see what twists are to come, order up one of the few remaining Mother’s Psychic T-Shirts and get a glimpse at your fashionable fate.
Trend Themes
1. Fortune-telling Fashion - Opportunity for the fashion industry to incorporate fortune-telling elements into their designs and create a unique and personalized consumer experience.
2. Psychic Apparel - Potential for the apparel industry to explore psychic-themed clothing lines that tap into the fascination with fortune-telling and spirituality.
3. Charitable Fashion - Growing trend of fashion brands collaborating with charities to not only create unique products but also make a positive social impact.
Industry Implications
1. Fashion - Disruptive innovation opportunity for the fashion industry to integrate fortune-telling concepts into their collections and offer personalized experiences to customers.
2. Apparel - Opportunity for the apparel industry to tap into the growing interest in spirituality and create psychic-themed clothing lines that cater to a niche market.
3. Charity - Opportunity for the charity sector to explore unique collaborations with fashion brands to raise funds and awareness for their causes.
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