‘Mother Nature's Mid-Life Crisis' by Katelin Anderson
Marissa Brassfield — April 19, 2009 — Eco
References: behance.net & behance.net
This cheeky ad campaign for a fictitious co-op is by Katelin Anderson, and is titled ‘Mother Nature’s Mid-Life Crisis.’ The project features five fruit-filled print ads, each with its own copy that comments on Mother Nature’s sensuous curves.
For example, the first ad features an image of orange trees on a branch and the copy, “Compliment her on her big, round, juicy oranges. (It makes Mother feel young again.)” The tagline for the ‘Mother Nature’s Mid-Life Crisis’ campaign remains the same: “The Fresh Food CO-OP, getting busy with Mother Nature since 1992.”
Katelin Anderson is a student at the University of Idaho who’s set to graduate next month. From the looks of this project, it looks like she has a promising future.
For example, the first ad features an image of orange trees on a branch and the copy, “Compliment her on her big, round, juicy oranges. (It makes Mother feel young again.)” The tagline for the ‘Mother Nature’s Mid-Life Crisis’ campaign remains the same: “The Fresh Food CO-OP, getting busy with Mother Nature since 1992.”
Katelin Anderson is a student at the University of Idaho who’s set to graduate next month. From the looks of this project, it looks like she has a promising future.
Trend Themes
1. Fictitious Co-op Advertising - The use of advertisement campaigns for non-existent co-ops is an opportunity to increase brand awareness and differentiate from competitors.
2. Cheeky Marketing - Incorporating humor and playful messaging in marketing campaigns can lead to increased engagement with target audiences and generate interest in products or services.
3. Humorous Copywriting - Writing clever and entertaining ad copy can help make a brand more relatable and create a memorable impression on consumers.
Industry Implications
1. Food and Beverage - Creating humorous marketing campaigns for food and beverage companies can help differentiate from competitors and increase brand recognition.
2. Advertising and Marketing - Opportunities for creative ad campaigns and playful messaging can be found in the advertising and marketing industry, especially for startups and small businesses looking to stand out.
3. Graphic Design - Designing eye-catching and playful artwork for ad campaigns, especially for food and beverage companies, presents opportunities for growth and differentiation in the graphic design industry.
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