PUMA and A$AP Rocky Introduce the Mostro Disccord
PUMA continues to grow its work alongside rapper A$AP Rocky as the two highlight the new Mostro Disccord model. This is his latest signature model and it boasts a triple black colorway palette with an archival tech making up its build. Additionally, the Mostro Disccord also has a modern finish with the Bio Geotesk. It is designed in partnership with Jon Tang, who is the lead sportstyle footwear designer at PUMA.
The sneaker is essentially a modern refresh of the rapper's favorite archival style, the PUMA Mostrol. It is then joined by the brand's adored signature Disc System. Now the Mostro Disccord joins his expanding range of designs at PUMA. Rocky notes on the collaboration, “I’m learning how to feed my inner designer and to put out things that I believe are cool. I always think of doing things from a subversive point of view.”
Image Credit: PUMA
The sneaker is essentially a modern refresh of the rapper's favorite archival style, the PUMA Mostrol. It is then joined by the brand's adored signature Disc System. Now the Mostro Disccord joins his expanding range of designs at PUMA. Rocky notes on the collaboration, “I’m learning how to feed my inner designer and to put out things that I believe are cool. I always think of doing things from a subversive point of view.”
Image Credit: PUMA
Trend Themes
1. Celebrity-branded Footwear - The partnership between PUMA and A$AP Rocky underscores the growing trend of celebrity influence in sneaker design, presenting opportunities to leverage star power in driving brand loyalty.
2. Heritage-modern Fusion - With the Mostro Disccord, PUMA taps into the trend of combining retro designs with contemporary technology, a strategy that appeals to consumers seeking nostalgic yet innovative products.
3. Subversive Design Aesthetics - The focus on subversive aesthetics reflects a trend where unconventional design choices resonate with audiences keen on standing out through unique footwear styles.
Industry Implications
1. Footwear Industry - The introduction of the Mostro Disccord by PUMA in collaboration with A$AP Rocky highlights an opportunity to integrate celebrity appeal with innovative shoe design to capture diverse consumer segments.
2. Fashion and Apparel - This partnership reflects an industry shift towards merging cultural icons with fashion lines to create intriguing, boundary-pushing products that redefine style norms.
3. Sportswear Innovation - Combining archival PUMA technologies with modern aesthetics in A$AP Rocky's sneaker line illustrates a path for innovation within the sportswear sector, focusing on blending performance with style.
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