Brooks Partners with Jeff Staple to Revive Iconic Running Shoe
Grace Mahas — March 12, 2025 — Fashion
References: brooksrunning
Brooks Running is unlocking its archives for the first time in collaboration with streetwear pioneer Jeff Staple to reintroduce the Adrenaline GTS 4, originally released in 2002. The STAPLE x Brooks Adrenaline GTS 4 maintains the classic silhouette that helped establish Brooks' performance reputation while incorporating Jeff Staple's signature aesthetic elements, including the recognizable pigeon gray and pink colorway set against darker tones. This limited-edition release blends 2000s running heritage with contemporary streetwear sensibilities.
The collaborative sneaker launches March 13 at $175 on BrooksRunning.com and at the STAPLE NYC store, with limited pairs available for early purchase on March 12. Following this initial release, Brooks plans to introduce two additional Adrenaline GTS 4 colorways on March 27, featuring the shoe's nostalgic overlays and classic mesh construction updated with modern comfort foam. This strategic archive release demonstrates how performance running brands can successfully tap into streetwear culture while honoring their heritage designs.
Image Credit: Brooks
The collaborative sneaker launches March 13 at $175 on BrooksRunning.com and at the STAPLE NYC store, with limited pairs available for early purchase on March 12. Following this initial release, Brooks plans to introduce two additional Adrenaline GTS 4 colorways on March 27, featuring the shoe's nostalgic overlays and classic mesh construction updated with modern comfort foam. This strategic archive release demonstrates how performance running brands can successfully tap into streetwear culture while honoring their heritage designs.
Image Credit: Brooks
Trend Themes
1. Heritage Nostalgia - Brands are increasingly diving into their archives to revive classic products, merging legacy designs with modern trends to capture the essence of nostalgia.
2. Streetwear Collaboration - Collaborations between athletic brands and streetwear pioneers are creating limited-edition products that blend performance with urban fashion appeal, attracting diverse demographic segments.
3. Limited-edition Drops - The rise of exclusive and time-bound product releases generates hype and demand, encouraging consumer urgency and engagement in the sneaker and apparel markets.
Industry Implications
1. Athletic Footwear - The integration of archival sports models with contemporary aesthetics revitalizes consumer interest in well-established athletic footwear brands.
2. Streetwear Fashion - Streetwear fashion continues its evolution by collaborating with athletic brands, creating innovative cross-cultural designs that resonate with urban youth culture.
3. Retail Marketing - The strategic use of limited-edition product releases as a marketing tool enhances brand visibility and stimulates consumer interest through scarcity and exclusivity.
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