The 'Most Sponsorable Olympians' Infographic Makes Performance Predictions
Jennifer Gosnell — July 30, 2012 — Pop Culture
References: mashable
The 'Most Sponsorable Olympians' infographic takes a gander at which athletes sponsors are the most likely to go after based on Twitter, Facebook and Klout statistics and merging these with their actual athletic performances. Using these, this infographic has determined the top three are Roger Dederer in Tennis, and Serena Williams also in Tennis tied with Lebron James of Basketball.
The 'Most Sponsorable Olympians' infographic goes on to assess the rest of the top money-makers. Overwhelmingly most of them are from the United States -- but whether this is in regards to their performance or the fact that so much of this survey is based off social media, where the US is generally the leader, is undetermined.
The 'Most Sponsorable Olympians' infographic goes on to assess the rest of the top money-makers. Overwhelmingly most of them are from the United States -- but whether this is in regards to their performance or the fact that so much of this survey is based off social media, where the US is generally the leader, is undetermined.
Trend Themes
1. Social Media-savvy Athletes - Opportunities for sponsorships to invest in athletes with strong social media presence and athletic performance.
2. Social Media Data Analysis - Opportunities for businesses to merge social media data with traditional performance metrics for more informed decision-making in sponsorships.
3. Global Athlete Influencers - Opportunities for businesses to broaden their promotional reach by investing in athletes from diverse countries and sports.
Industry Implications
1. Sports Marketing - Innovative strategies for sports marketing companies to help clients identify the most valuable athletes for sponsorships.
2. Social Media Analytics - Growing demand for social media data analysis services to help sports marketing and other industries make more informed decisions about sponsorships and endorsements.
3. International Advertising - Opportunities for businesses to expand their advertising reach by partnering with athletes from different countries and sports for more diverse and global promotion.
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