The Go Outside Mosquito Repellent Radio Keeps Bugs at Bay
Shiori Mine — June 26, 2012 — Tech
The Go Outside mosquito repellent radio keeps pesky critters away using a rather scientific method. It is safe to say no one enjoys the buzzing hum of a mosquito, nor the itchy, swelling bites they produce.
Go Outside magazine teamed up with a Sao Paulo radio broadcaster to produce this bug-repelling program and encourage citizens to get outside without worrying about irritating insects. The station overlaid an subtle 15 khz frequency to its normal programming between 6 to 8 pm -- a time when mosquitoes are most prominently at-large. The frequency cannot be detected by humans, but to mosquitos, it sounds very much like their natural predator the dragonfly. Listeners can relax in the comforts of nature without worrying about constantly dosing themselves in chemicals and covering up every inch of visible skin.
Developed by Brazilian creative agency Talent, the mosquito repellent radio keeps nasty critters at bay.
Go Outside magazine teamed up with a Sao Paulo radio broadcaster to produce this bug-repelling program and encourage citizens to get outside without worrying about irritating insects. The station overlaid an subtle 15 khz frequency to its normal programming between 6 to 8 pm -- a time when mosquitoes are most prominently at-large. The frequency cannot be detected by humans, but to mosquitos, it sounds very much like their natural predator the dragonfly. Listeners can relax in the comforts of nature without worrying about constantly dosing themselves in chemicals and covering up every inch of visible skin.
Developed by Brazilian creative agency Talent, the mosquito repellent radio keeps nasty critters at bay.
Trend Themes
1. Mosquito-repelling Technologies - The rise of innovative mosquito-repelling technologies presents an opportunity to disrupt traditional insect repellent products.
2. Nature-focused Entertainment - The combination of outdoor experiences and entertainment through bug-repelling programs opens up new avenues for disruptive innovation in the entertainment industry.
3. Insect-inspired Sound Frequencies - Exploring the use of sound frequencies inspired by insect predators, like the dragonfly, can lead to disruptive innovations in pest control methods.
Industry Implications
1. Outdoor Recreation - The use of innovative mosquito repellent technologies in the outdoor recreation industry can enhance customer experiences and disrupt traditional bug-repelling methods.
2. Radio Broadcasting - Integrating mosquito-repellent programs into radio broadcasting has the potential to attract and engage audiences, disrupting traditional radio programming.
3. Creative Agencies - Creative agencies can capitalize on the demand for effective insect-repelling solutions by developing innovative products like the mosquito repellent radio, disrupting the pest control industry.
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