Maya Fuhr Shoot Fashion Label Moses Gauntlett Cheng for Milk
Meghan Young — February 3, 2016 — Fashion
References: mayafuhr & itsnicethat
At first glance, the editorial featuring the up-and-coming fashion label Moses Gauntlett Cheng looks as though it were inspired by Napoleon Dynamite. It stars a skinny, handlebar-moustached man in crop tops, bell bottoms and silk shirts more befitting of a female model. The flamboyant looks, which were styled by Hali Christou, may look as though they are meant to be funny, but the creative mind behind the shoot wanted to bring something else to light.
In addition to showcasing pieces from the latest Moses Gauntlett Cheng collection, Maya Fuhr "highlights the commonly accepted but unarguably ridiculous nature of mainstream fashion editorial – all while showing off the brilliant clothes of MGC and their peers," writes Its Nice That. The poses are something you'd find in Vogue or ELLE.
In addition to showcasing pieces from the latest Moses Gauntlett Cheng collection, Maya Fuhr "highlights the commonly accepted but unarguably ridiculous nature of mainstream fashion editorial – all while showing off the brilliant clothes of MGC and their peers," writes Its Nice That. The poses are something you'd find in Vogue or ELLE.
Trend Themes
1. Disruptive Fashion Editorials - Opportunity to challenge the traditional norms of mainstream fashion editorial and present alternative perspectives.
2. Gender-bending Fashion - Opportunity to push boundaries and explore gender fluidity through clothing and styling choices.
3. Humorous Fashion Shoots - Opportunity to bring light-heartedness and humor to the often serious and high-fashion world of editorial photography.
Industry Implications
1. Fashion Industry - Opportunity for fashion brands and designers to break away from traditional fashion editorials and connect with a wider audience through unconventional and thought-provoking shoots.
2. Photography Industry - Opportunity for photographers to experiment with unique concepts and challenge the norms of mainstream fashion photography, attracting attention and expanding their portfolio.
3. Creative Marketing Industry - Opportunity for companies to leverage humorous and unconventional fashion shoots as a way to engage with consumers, create memorable brand experiences, and stand out from competitors.
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