Trainees Must Earn Their Way Up the Mortierbrigade Hotel
Katherinev123 — February 1, 2012 — Marketing
References: mortierbrigadehotel & psfk
While there are many ways to recruit talented people, advertising agency Mortierbrigade has devised one of the most creative ways to do so by turning the house next to its agency into the Mortierbrigade Hotel.
New creative interns will call the Motierbrigade Hotel their home, starting with the hotel's ground floor, called Tent for Two. Here, there are sleeping bags and a shower that doesn't work all the time, but if they impress management, they'll get to move up to the second floor, which is called Cabin in the Woods and features more comfortable accommodations comprising wooden floors and furnishings. Finally, if the creative interns do well, they will get to stay in the Motierbrigade Hotel's Royal Suite on the third and top floor. These successful interns will also get the chance to be hired onto the Mortierbrigade team.
This is certainly an interesting way to ensure you hire the best -- or at least, the most low maintenance -- individuals.
New creative interns will call the Motierbrigade Hotel their home, starting with the hotel's ground floor, called Tent for Two. Here, there are sleeping bags and a shower that doesn't work all the time, but if they impress management, they'll get to move up to the second floor, which is called Cabin in the Woods and features more comfortable accommodations comprising wooden floors and furnishings. Finally, if the creative interns do well, they will get to stay in the Motierbrigade Hotel's Royal Suite on the third and top floor. These successful interns will also get the chance to be hired onto the Mortierbrigade team.
This is certainly an interesting way to ensure you hire the best -- or at least, the most low maintenance -- individuals.
Trend Themes
1. Innovative Internship Programs - Disruptive innovation opportunity: Design internship programs that offer unique and challenging experiences to attract top talent.
2. Gamification in Recruitment - Disruptive innovation opportunity: Gamify the recruitment process to engage and assess candidates in a fun and interactive way.
3. Progressive Talent Development - Disruptive innovation opportunity: Create progressive talent development strategies that motivate and reward employees based on their performance and growth.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Integrate interactive and immersive experiences into advertising and marketing campaigns to capture audience attention.
2. Hospitality and Accommodation - Disruptive innovation opportunity: Transform traditional hotel models by offering unique and experiential stays that cater to specific target groups.
3. Human Resources and Talent Management - Disruptive innovation opportunity: Develop unconventional talent acquisition and retention strategies to attract and retain high-performing individuals.
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